FASHION MARKETING, ADVERTISING AND PROMOTION

Fashion Forward

A Guide to Fashion Forecasting

2nd Edition

Chelsea Rousso and Nancy Kaplan Ostroff

Published: JAN 15, 2018

Formats ISBN
eBook + Studio 9781501328343
eBook 9781501328282
Companion Study Tools ISBN
Studio 9781501328312

Brand/Story

Cases and Explorations in Fashion Branding

2nd Edition

Joseph H. Hancock II

Published: MAR 10, 2016

Formats ISBN
eBook 9781501300035
Paperback 9781501300028

The Why of the Buy

Consumer Behavior and Fashion Marketing

2nd Edition

Patricia Mink Rath,Stefani Bay,Penny Gill and Richard Petrizzi

Published: OCT 23, 2014

Formats ISBN
eBook 9781609019914
Paperback 9781609018986

Guide to Producing a Fashion Show

3rd Edition

Judith C. Everett and Kristen K. Swanson

Published: JAN 15, 2013

Formats ISBN
eBook + Studio 9781501395956
eBook 9781609018047
Companion Study Tools ISBN
Studio 9781501395666

Basics Fashion Management 02: Fashion Promotion

Building a Brand Through Marketing and Communication

Gwyneth Moore

Published: OCT 29, 2012

Formats ISBN
eBook 9782940447473
Paperback 9782940411870

Marketing Fashion

A Global Perspective

Penny Gill,Richard Petrizzi and Patricia Mink Rath

Published: MAY 24, 2012

Formats ISBN
eBook 9781609019297
Paperback 9781609010782

Fashion Marketing

Theory, Principles & Practice

Marianne Bickle

Published: JUN 21, 2010

Formats ISBN
Paperback 9781563677380