Search: brenda sternquist
Published: JAN 25, 2018
International Retailing lays the groundwork for understanding the retail environment in key countries around the world in the Americas, Europe and Asia. It concentrates on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provides a conceptual framework for understanding key success factors in international retailing and future trends.
- Comprehensive discussion of the SIRE (Strategic International Retail Expansion) theory
- Fully updated chapters on retailing in specified geographic regions/countries include the most current statistics, data and new maps
- New case studies in each chapter give a realistic view of successes and failures in retail internationalization
- Increased emphasis on Brazil, Russia, India and China
International Retailing STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions
-Enhance your knowledge with additional discussion questions
This bundle includes International Retailing, 3rd Edition and International Retailing STUDIO Access Card.
|Paperback + Studio||9781501323751|
|eBook + Studio||9781501323744|
|Companion Study Tools||ISBN|
Published: FEB 22, 2007
The fashion industry is global, with many companies sourcing and manufacturing their goods overseas. Retailing is no different. As more U.S. retailers expand beyond the home borders, students must have a keen understanding of both foreign and domestic retailing environments in order to remain competitive. International Retailing, 2nd Edition, lays the groundwork for understanding the retail environment in key countries around the world, including Korea, India, China, and members of the European Union. It concentrates on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provides a conceptual framework for understanding future trends.