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The Fashion Industry and Its Careers

An Introduction

3rd Edition

Michele M. Granger

Published: MAR 12, 2015

The Fashion Industry and Its Careers, 3rd Edition, offers an exploration of the fashion industry - from raw materials to marketing to the ultimate consumer - and explores fashion careers across the board. For each career covered, readers will learn about what to expect on the job, required education and training, and the relationship of the role to the industry as a whole. The third edition is fully updated with recent developments in technology, world economics and globalization and effects on industry sectors and career opportunities. Through current, applied industry information and personal assessments throughout, students gain a critical understanding of what careers match their aptitudes, skill sets, and interests - and how to begin down a path to a successful career in the fashion industry.

New to this edition:

-In-depth job descriptions for a wider range of careers expanded to include Marketing Director, Product Marketing Manager, Brand Marketing Manager, Digital Marketing Manager, Web Site Marketing Personnel, Creative Art Director, Copy Writer, Customer Service and Customer Relationship Management (CRM) Staff in Chapter 9; and Digital Media Artist, Graphic Designer, Fashion Journalist, and Fashion Blogger in Chapter 12.
-New Profiles are presented at the conclusion of chapters—from young executives and entrepreneurs, such as freelance trend forecaster and fashion entrepreneur Erin Burke (Chapter 11), Marivi Avalos Monarrez, Chief Marketing Officer and Managing Director for Asia at Fashionbi (Chapter 9), and Mandy Raines-Cordia, Women’s Contemporary Apparel Buyer for Zappos.com (Chapter 10); to legends and true teachers, like David Wolfe, Creative Director of The Doneger Group (Chapter 1), fashion journalist Robin Givhan (Chapter 12), and fashion educator Dr. Catherine Amoroso Leslie at Kent State University (Chapter 14).·
-Organizational changes to the unit structure align the content with current industry practice and emphasize career areas with the greatest growth potential. New Chapter 12 familiarizes readers with the growing career sector of digital media and visual communication.
-A fully updated photo program contains more than 75 new photographs and a 16-page color insert of all-new full color images.
-Social Media Strikes boxes interspersed throughout the text explore how social media trends are integrated into the various levels of the industry and describe the impact of Facebook, Twitter, Pinterest, Instagram, Linked In, and more.
-Case Studies in Career Exploration showcase profiles of companies, interviews with individuals, industry scenarios, and insider tips
-The Job Search boxes feature sample advertisements for actual positions in fields discussed within each chapter

Formats ISBN
eBook 9781628923421
Paperback 9781628923414

Fashion Entrepreneurship

2nd Edition

Michele M. Granger and Tina M. Sterling

Published: AUG 31, 2011

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

Introducing Fashion Entrepreneurship STUDIO--an online tool for more effective study!

~Study smarter with self-quizzes featuring scored results and personalized study tips
~Review concepts with flashcards of terms and definitions
~Access images of sample forms
~Practice your skills with assignments tailored for each chapter
~Further your knowledge with templates for a business plan assessment and concept statement
~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book

This bundle includes Fashion Entrepreneurship 2nd Edition and Fashion Entrepreneurship STUDIO Access Card.

Formats ISBN
Paperback + Studio 9781501395451
eBook + Studio 9781501396083
eBook 9781609014889
Paperback 9781501310164
Companion Study Tools ISBN
Studio 9781501395796

The Fashion Intern

2nd Edition

Michele M. Granger

Published: MAR 22, 2010

This comprehensive and easy-to-read new edition of The Fashion Intern first guides students in preparing to search for and secure an internship, and then challenges the student to critique the internship organization from the perspective of a business analyst. In this way, the student may primarily work in one area of the business, but must be exposed to the business in its entirety in order to complete the text, gaining a holistic view of the company. Text includes information on emerging fashion career options in communications and entrepreneurship, international internship opportunities, and the role of technological tools as today’s job seeker’s marketing package. Interns in fashion merchandising, retailing, design, product development, promotion, and production will end up with a polished and professional product for their portfolio.
Instructors, contact your Sales Representative for access to Instructor’s Materials.

Formats ISBN
Paperback 9781563679100