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The Fundamentals of Fashion Design

3rd Edition

Richard Sorger and Jenny Udale

Published: AUG 10, 2017

The Fundamentals of Fashion Design provides a fully illustrated introduction to the key elements of fashion
design, from the initial concept of a fashion idea to realizing it in 3D form. Writing with clarity and precision, Richard Sorger and Jenny Udale explain the entire fashion design process, including research and design, fabrics and their properties, construction methods and how to form and promote a collection.

This third edition has been updated to include the latest design and construction techniques and stunning new visual examples. New and updated interviews with practitioners working for leading fashion brands offer key insights into succeeding in the industry today and a preface by fashion designer and instructor Shelley Fox introduces and contextualizes the new edition. Exercises also help readers to discover and experiment with design techniques first hand.

Overall, this book is a rich and dynamic resource that will inspire readers to develop their own design work and embark on a career in fashion with confidence, proficiency and enthusiasm.

FEATURED INTERVIEWS
Mårten Andreasson, & Other Stories
Alan Humphrey Bennett, Paul Smith
Kristin Forss, Marni
Barry Grainger, Timberland
Louise Gray
Peter Jensen
Gahee Lim
Winni Lok
Michele Manz, Current/Elliott
Chantal Williams, Old Navy

Formats ISBN
eBook 9781474270014
Paperback 9781474270007

Research and Design for Fashion

3rd Edition

Simon Seivewright and Richard Sorger

Published: NOV 17, 2016

The ability to generate inspired ideas is vital in all creative industries, and nowhere is this more true than in the fast-paced and trend-driven fashion industry. A bestseller in both the UK and US, this fully revised third edition of Research and Design uniquely provides a handy and indispensable resource that will gently guide readers through the fashion design process.

Comprising a complete toolkit of key need-to-know topics, Research and Design demonstrates how important fashion design research is to the creation of inspired designs and concepts. Topics explored include choosing themes, compiling research, using your sketchbook as a design tool, techniques for drawing, and collage, juxtaposition and deconstruction, as well as how to design from your research, design development, working with the colour wheel, and how to successfully communicate your ideas, fully equipping readers with all the knowledge and tools needed to embark on their own design projects.

Now fully revised and updated with beautiful and inspiring new visuals from the studio, designers' portfolios, and the catwalk, as well as exciting new case studies, interviews with practising fashion designers, and practical exercises, Research and Design will show readers how to excel in carrying out professional fashion research and design.

Formats ISBN
eBook 9781474246378
Paperback 9781474246361

The Fundamentals of Fashion Design

2nd Edition

Jenny Udale and Richard Sorger

Published: AUG 30, 2012

The Fundamentals of Fashion Design (2nd edition) by Richard Sorger and Jenny Udale offers a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realising it in 3D form.

New case studies featuring contemporary designers contextualise the ideas explored within the book and offer key insights into working - and succeeding - in the fashion industry.

A range of design exercises also helps readers to discover new techniques. This title inspires readers to succeed at what they are best at - designing clothes.

The book features interviews with: Alan Humphrey Bennett, Bally; Boudicca; Kristin Forss, Marni; Louise Grey; Richard Grey; John-Gabriel Harrison; Virginia James, Poetry and Wrap; Peter Jensen; Winni Lok, Calvin Klein; Michele Manz, 7 For All Mankind; Colin McNair, John Varvatos.

Formats ISBN
Paperback 9782940411788