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Basics Fashion Management 01: Fashion Merchandising

Virginia Grose

Published: DEC 28, 2011

Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.

Formats ISBN
eBook 9782940447152
Paperback 9782940411344