CREATIVE FASHION PRESENTATIONS 2ND EDITION

2nd Edition

Polly Guerin

Book Cover

PAPERBACK

ISBN:
9781563672507
Published:
AUG 13, 2004

For Students

For Instructors

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Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.


What's in the book

The Book

This brand new edition of Creative Fashion Presentations provides an insider's look into how creative presentations impact the introduction or sale of fashion and other products at the trade and consumer levels. The entire spectrum of professionals who use creative presentations is covered, including fashion forecasters, fibre/fabric companies, promotion associations, designers, manufacturers, retailers and apparel marts. Forms of presentations discussed range from visual boards to couture and pret-a-porter fashion shows. Guerin's chapter on fashion show production is in effect a mini course on how to organise and develop themes and methods for trade or consumer shows.

Table of Contents

* A Visual Marketing Tool * The Fashion Forecasting Process * Colour Forecasting * Creative Visual Boards * Romancing Leather and Fur * Creative Presentations at the Fibre, Fabric, and Manufacturing Level * The Retail Challenge * The Fashion Show Circuit: New York/London/Paris/Milan * The French Connection * International Trade Shows * Fashion Show Production * Cosmetics and Fragrance Industry * Men's Wear * Toy Industry * Internet NEW TO THIS EDITION * Coverage of the home furnishings and toy industries * Analysis of e-commerce, from designing a Web page to driving traffic to that site * Four-page colour insert * Profiles on industry executives and professionals in each area * End-of-chapter readings from trade and consumer publications * Appendices listing forecasting services, trade associations and industry organisations TEXT FEATURES * Instructor's Guide includes a sample coures calendar, projects and additional readings for each chapter, and a midterm and final project

About The Authors

Polly Guerin is an adjunct professor at the Fashion Institute of Technology where she has taught creative fashion presentations, introduction to the fashion business, product knowledge and consumer motivation. She is a professional fashion consultant whose first job was as reporter for Women's Wear Daily. In addition to Creative Fashion Presentations, Guerin has published articles in magazines such as Art and Antiques, Doll World and Doll House Miniatures and is host and creator of a radio show, The Daily Candy, for FIT's radio station. She is a member of The Fashion Group International, Trends and the Art Deco Society of New York and is involved with the High School of Fashion Industries.

Format:
Paperback
Edition:
2nd
Page count:
496
Imprint:
Fairchild Books
Dimensions:
8.5 x 11 "
Illustrations:
illustrations, 4 pp colour section