Karl Aspelund

Book Cover


SEP 11, 2014
Other Formats ISBN
Paperback 9781609014964

For Instructors

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Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.

What's in the book

The Book

This is a core text examining the multi-faceted world of professional design. Readers gain an understanding of the nature of design through its history from the mid-nineteenth century to today's multicultural global marketplace, and learn to recognize the elements and principles of design in colorfully illustrated chapters. The design process is explored in practical terms of conceptualizing, researching, assembling, and presenting and then examined in the context of 2D, 3D and virtual environments, emphasizing user experience and the constraints and needs of client-defined creativity. Chapters open with key terms and objectives, close with multiple offerings for review and practice, while sidebars and end-boxes place focus on topics such as ergonomics, sustainability, and individual designers from a variety of disciplines.

Covering all topics common to design foundation and recognizing that all designers benefit from shared vocabulary, this book provides students with the tools to create designs that are both visually compelling and conceptually inventive.

Table of Contents

Introduction Section I: The Nature, Elements and Principles of Design
Chapter 1: What is Designing? Chapter 2: A Brief History of Designing Chapter 3: The Elements of Design Chapter 4: The Principles of Design Section II: Informing Design Chapter 5: Researching and Planning for Designs Chapter 6: Creating and Presenting Designs Section III: Thinking Design Chapter 7: Thinking "Print": Graphic design and elements in two dimensions Chapter 8: Three-Dimensional Thinking Chapter 9: Thinking about Experience: 4-D Design Chapter 10: Thinking "On-Screen" Appendix 1: Notable Designers Appendix 2: Resources for Design Glossary Index

About The Authors

Karl Aspelund is an Assistant Professor in the Department of Textiles Fashion Merchandising and Design at the University of Rhode Island, USA, and has been a designer, artist, and teacher for over 20 years in apparel, theater, film and digital media.

Fairchild Books
385 color