ENTREPRENEURSHIP IN ACTION

Rosalie J. Regni and Jimmie G. Anderson

Book Cover

EBOOK

ISBN:
9781628927764
Published:
SEP 12, 2014
Other Formats ISBN
Paperback + Studio 9781501395444
eBook + Studio 9781501396076
Companion Study Tools ISBN
Studio 9781501395789

For Students

For Instructors

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Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.


What's in the book

The Book

Many design students dream of opening a retail store of their own, but the actual process of starting their own business can be quite daunting. Entrepreneurship in Action: A Retail Store Simulation provides an opportunity to practice all the steps necessary to conceptualize, develop, open, and finally operate a business in the safe and nurturing environment of the classroom. As they prepare to open their simulated retail business, students learn how to develop a product and product niche, conduct market research, and find funding and a good location for their store. Most important, when they reach the end of the book, they will have written a complete business plan in a format suitable for submission to a bank or other lending institution. This book brings your enterprising students one step closer to making their dream a reality. Each chapter begins with learning objectives and explains a concept, as well as addresses questions that an entrepreneur would need to ask. An assignment follows that directs the students to think creatively to apply the theoretical knowledge previously introduced. The simulation thus pulls together the content as well as the format of a well-conceived business plan.

PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395444. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.



Table of Contents

Contents

-- Getting Started
-- Step 1: Choosing a Business and Product line
-- Step 2: Finding the Right Location
-- Step 3: Funding the Business/Sales Planning
-- Step 4: Preparing a Business Resume and Personal Financial Statement
-- Step 5: Profit and Loss Plan
-- Step 6: Merchandising Your Store
-- Step 7: Marketing Plan
-- Step 8: Personnel and Sales Management Plan
-- Step 9: Visual Merchandising and Store Layout
-- Step 10: Capital Spending Plan and Cash Flow Forecast
-- Step 11: Financial Documents for Evaluation and Tax Preparation
-- Step 12: Pulling It All Together
-- Managing Your Success



About The Authors

Rosalie J. Regni is an assistant professor at Virginia
Commonwealth University.
Jimmie G. Anderson is retired and currently volunteers his time to
the Department of Fashion Design and Merchandising at Virginia Commonwealth
University.



Format:
eBook
Imprint:
Fairchild Books
Illustrations:
illustrations