FASHION FORWARD

Chelsea Rousso

Book Cover

PAPERBACK

ISBN:
9781563679247
Published:
FEB 07, 2012
Other Formats ISBN
eBook 9781628920192

For Students

For Instructors

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Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.


What's in the book

The Book

Long before the latest trends grace September issues or department store mannequins, their antecedents are swirling in the zeitgeist, and it’s the fashion forecaster’s mission to identify them. Fashion Forward demystifies this exciting career and fosters skills and instincts that will benefit any design professional. The book begins with an overview of fashion forecasting theory and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The author’s expertise, honed over decades of industry and academic experience, is supplemented by real-world examples and interviews with both influential forecasters and the designers who rely on them. Fashion Forward enables readers to start spotting tomorrow’s trends today and compellingly communicate them, both visually and verbally, to inspire fashion innovators.

Table of Contents

The Principles of Fashion Forecasting
Introduction to Fashion Forecasting
Brief History of Contemporary Fashion
Fashion Movement
Social and Cultural Influences
Market and Sales Research for Forecasting
Developing and Presenting a Fashion Forecast
Theme
Color
Textiles, Trims, Findings, and Materials
The Look
Creating and Presenting a Forecast
Appendix Assignment: Develop a Fashion Forecast



About The Authors

Chelsea Rousso teaches fashion merchandising and design at the Art Institute of Fort Lauderdale, focusing on fashion forecasting, design and textiles. She was a creative force in the New York fashion industry for over 20 years specializing in designing dresses and ladies sportswear.

Format:
Paperback
Page count:
352
Imprint:
Fairchild Books
Dimensions:
8 x 8 "
Illustrations:
full colour