PERRY'S DEPARTMENT STORE: A PRODUCT DEVELOPMENT SIMULATION

Rose J. Regni and Karen M. Guthrie

Book Cover

PAPERBACK

ISBN:
9781563673771
Published:
MAR 01, 2006

For Students

For Instructors

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Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.


What's in the book

The Book

Perry’s Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry’s, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. This project-based text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation.

Instructors, contact your Sales Representative for access to Instructor’s Materials.



Table of Contents

* Perry's Department Store's Trading Area* Data for Defining the Perry's Customer* Industry Research* Theme and/or Inspiration Board Presentations* Design and Concept Board Presentation* Specifications* Blank Work Sheets

About The Authors

Karen M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University

Format:
Paperback
Page count:
128
Imprint:
Fairchild Books
Dimensions:
8.5 x 11 "
Illustrations:
illustrations