- MAR 01, 2006
Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.
What's in the book
Perry’s Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry’s, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. This project-based text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation.
Instructors, contact your Sales Representative for access to Instructor’s Materials.
Table of Contents* Perry's Department Store's Trading Area* Data for Defining the Perry's Customer* Industry Research* Theme and/or Inspiration Board Presentations* Design and Concept Board Presentation* Specifications* Blank Work Sheets
About The AuthorsKaren M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University
- Page count:
- Fairchild Books
- 8.5 x 11 "