- MAR 01, 2006
Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.
What's in the book
Perry’s Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry’s, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. This project-based text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation.
Instructors, contact your Sales Representative for access to Instructor’s Materials.
Table of Contents
Perry's Department Store's Trading Area
Data for Defining the Perry's Customer
Theme and/or Inspiration Board Presentations
Design and Concept Board Presentation
Blank Work Sheets
About The AuthorsKaren M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University
- Page count:
- Fairchild Books
- 8.5 x 11 "