PERRY'S DEPARTMENT STORE: A PRODUCT DEVELOPMENT SIMULATION

Rosalie Jackson Regni and Karen M. Guthrie

Book Cover

PAPERBACK

ISBN:
9781563673771
Published:
MAR 01, 2006

For Students

For Instructors

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Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.


What's in the book

The Book

Perry’s Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry’s, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. This project-based text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation.

Instructors, contact your Sales Representative for access to Instructor’s Materials.



Table of Contents

Perry's Department Store's Trading Area
Data for Defining the Perry's Customer
Industry Research
Theme and/or Inspiration Board Presentations
Design and Concept Board Presentation
Specifications
Blank Work Sheets



About The Authors

Karen M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University

Format:
Paperback
Page count:
128
Imprint:
Fairchild Books
Dimensions:
8.5 x 11 "
Illustrations:
illustrations