Shannon Burns-Tran

Book Cover


DEC 24, 2014

For Students

For Instructors

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Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.

What's in the book

The Book

Style Wise: A Practical Guide to Becoming a Fashion Stylist is an essential step-by-step guide and reference tool for anyone interested or involved in professional styling. The book paints a realistic picture of the day-to-day activities of professional stylists and provides aspiring stylists with the tools and information needed to begin building a portfolio. Topics covered include photo shoots, film shoots, fashion shows, special events, and other areas such as image management and food, prop, and set styling. Burns includes charts of fashion icons, history, terms, and other sources of inspiration from classic films to street culture. The book also provides references to helpful apps, websites, and other resources for portfolio building, branding, networking, and maintaining a freelance or salaried career.

Table of Contents

Part I The Fashion Styling Profession
Chapter 1 Introduction to Fashion Styling
Chapter 2 Styling for Print
Chapter 3 Styling for the Entertainment Industry
Chapter 4 Image Management
Chapter 5 Career Diversity
Part II Getting Established As a Fashion Stylist
Chapter 6 Fashion Lexicon: Terms, Icons, History, and Inspiration
Chapter 7 Portfolio Building, Branding, and Networking
Chapter 8 Preparing for a Test Shoot
Chapter 9 Putting It to the Test: Performing a Test Shoot
Chapter 10 Business 101 for Freelance Stylists

About The Authors

Shannon Burns-Tran is an Adjunct Instructor at the International Academy of Design and Technology, Tampa, USA, where she has taught the evolution of fashion, textiles for fashion, fashion sketching I & II, introduction to fashion journalism, styling fashion, textiles for interior design, design fundamentals, visual merchandising, and introduction to fashion courses. She has worked as visual merchandiser for Saks Fifth Avenue and accessory designer for a handbag company.

Fairchild Books
160 colour illus