THE FASHION INDUSTRY AND ITS CAREERS

4th Edition

Michele M. Granger and Sheryl A. Farnan

Book Cover

PAPERBACK + STUDIO

ISBN:
9781501339004
Published:
FEB 20, 2020
Other Formats ISBN
eBook + Studio 9781501338991
eBook 9781501338601
Companion Study Tools ISBN
Studio 9781501338939

For Students

Paperback + Studio coming soon ($110.00)

For Instructors

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Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.


What's in the book

The Book

The book is an excellent resource for students in identifying the range of positions they can have in the fashion industry. Interviews with professionals are included to aid students in decision making about careers choices.” – Lori Faulkner, Ferris State University, USA

Learn what to expect on the job, required education and training, and the relationship of the role to the fashion industry as a whole. Among the more than 75 role descriptions are four new roles for Sustainability Officer, Transparency Officer, Data Analyst, and Reference Librarian. More than 175 images show you recent developments affecting the industry sectors and career opportunities. Case studies, Social media Strikes features, chapter summaries, key terms, online resources, discussion questions, and a glossary will help you identify which careers match your aptitudes, skill sets, and interests.

New to this Edition
· In-depth job descriptions for a wider range of careers expanded to include Technical Designer, Brand Marketing Manager, and Spreader and Cutter, among others
· New sections on recycling and sustainability, trends in brand marketing, and portfolio development and presentation
· Fully updated online resources throughout the book
· Updated Case Studies in Career Exploration boxes showcase profiles of companies, interviews with individuals, industry scenarios, and insider tips
· Updated Appendices include sample resumés and career positions sorted by career areas, with Web links to salary and benefit information

The Fashion Industry and Its Careers STUDIO

Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary



Table of Contents

Preface
I. Organization of the Text
II. Part 1: Careers in Forecasting, Textiles, and Manufacturing
III. Part 2: Careers in Fashion Design, Product Development, and Fashion Promotion
IV. Part 3: Careers in Fashion Retailing
V. Part 4: Careers in the Ancillary Businesses: Digital Communications, Styling, Education, and Costume Design
VI. New to This Edition
VII. Instructor’s Resources

Acknowledgments

Part 1: Careers in Forecasting, Textiles, and Manufacturing

1. Trend Forecasting
I. The Job of a Trend Forecaster
A. Types of Forecasters
B. Sources of Information
1) Market Research Firms
2) The Couture Collections
3) New Designers
4) Other Fashion Services
5) Trade Shows
6) Communication with Peers
7) E-sources
8) Design Sources
9) Publications
10) The Arts
11) Entertainment Headliners
12) Fabrics
13) Travel
14) Consumer Tracker
15) Lifestyle Trends
16) Places Where People Gather
17) Street Scenes
18) Sports
II. Box 1.1: Case Studies in Career Exploration: Chatting Up Fashion Forecaster (Name TBD)
III. Box 1.2: Social Media Strikes: Consumer Behavior and Trend Forecasting
IV. Box 1.3: Case Studies in Career Exploration: Trend Forecaster Li Edelkoort
V. The Career Path
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. The Trend Forecaster’s Typical Career Path
C. The Job Market for Trend Forecasters
D. Career Challenges
E. Examples of Trend Forecasting Companies
1) Doneger Creative Services
2) Promostsyl
3) Worth Global Style Network (WGSN)
4) SnapFashun
5) Paris Trend Forecasters
6) Color Forecasters
7) Cool Hunting
8) Trend Union
9) Cotton Incorporated
VI. Summary
VII. Key Terms
VIII. Online Resources
IX. Discussion Questions

2. Textile Design and Development
I. Fashion Director
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
II. Textile Designer
A. In-house
B. Freelance
C. Qualifications
1) Education
2) Experience
3) Personal Characteristics
D. Career Challenges
III. Box 2.1: Case Studies in Career Exploration: Lectra and Its Impact on Textile Design and Development (moved from later in the chapter)
IV. Textile Stylist
V. Textile Colorist
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
VI. Box 2.2: Case Studies in Career Exploration: Profile of a Textile Designer (update)
VII. Textile Technician
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
VIII. Textile Engineer
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
IX. Resource Room Director/Reference Librarian
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
X. Account Executive
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
XI. Box 2.3: Social Media Strikes: How Manufacturer’s Reps Use Social Media to Generate Sales
XII. Examples of Companies Employing Textile Designers and Product Developers
A. Springs Global
B. Australian Wool Services Limited (The Woolmark Company)
C. Fur Council of Canada
D. Mohair Council
E. Cone Mills
F. DuPont
XIII. Summary
XIV. Endnote
XV. Key Terms
XVI. Online Resources
XVII. Discussion Questions

3. Sourcing
I. Sourcing the Product
II. Fashion Production Planner
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
III. Piece Goods Buyer
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
IV. Findings and/or Trimmings Buyer
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
V. Sourcing Manager
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
VI. Box 3.1: Case Studies in Career Exploration: Sourcing and Logistics Manager
VII. Merchandiser for a Manufacturer
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
VIII. Box 3.2: Social Media Strikes: Connecting through Global Sourcing
IX. Import Production Coordinator
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
X. Box 3.3: Case Studies in Career Exploration: Global Career Opportunities at Li & Fung
XI. Licensing in Sourcing
A. Licensing Director
B. Qualifications
1) Education
2) Experience
3) Personal Characteristics
C. Career Challenges
XII. Summary
XIII. Key Terms
XIV. Online Resources
XV. Discussion Questions

4. Production and Sales
I. Product Manager
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
II. Production Planner and Manager
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
III. Production Efficiency Manager and Quality Control Managers
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
IV. Box 4.1: Case Studies in Career Exploration: The Quality Control Manager
V. Pattern Production
A. Pattern Grader
1) Qualifications
i. Education
ii. Experience
iii. Personal Characteristics
B. Marker Maker
1) Qualifications
i. Education
ii. Experience
iii. Personal Characteristics
C. Career Challenges
VI. Spreader and Cutter
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
VII. Sales Staff
A. Manufacturer’s Representative
B. Company Salesperson
C. Showroom Salesperson
D. Qualifications
1) Education
2) Experience
3) Personal Characteristics
E. Career Challenges
VIII. Box 4.3: Social Media Strikes: Consumer Influence on Recycling in Apparel
IX. Trends Affecting Careers in Production
A. Consumer Initiatives in Recycling and Reusing Products
B. Sustainability
X. Box 4.4: Case Studies in Career Exploration: The Sustainability Officer
XI. Sustainability Officer
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
XII. Box 4.5: Case Studies in Career Exploration: The Transparency Officer
XIII. Transparency Officer
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
XIV. Summary
XV. Endnotes
XVI. Key Terms
XVII. Online Resources
XVIII. Discussion Questions

Part 2: Careers in Fashion Design, Product Development, and Fashion Promotion

5. Designing Apparel and Accessories for the Manufacturer
I. Fashion Designer
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
II. Box 5.1: Case Studies in Career Exploration: Fashion Designer Vera Wang
III. Assistant Fashion Designer
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
IV. Technical Designer
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
V. Box 5.2: Case Studies in Career Exploration: A Day in the Life of a Corporate Fashion Designer and a Technical Designer
VI. Box 5.3: Social Media Strikes: Designers Talk with Their Customers
VII. Specification Technician
VIII. Patternmaker
IX. Summary
X. Endnotes
XI. Key Terms
XII. Online Resources
XIII. Discussion Questions

6. Product Development by the Manufacturer and Retailer
I. Box 6.1: Social Media Strikes: The Product Development Manufacturer Reaches Out
II. Why Retailers Became Designers
III. Types of Product Development Businesses
IV. Box 6.2: Case Studies in Career Exploration: Macy’s Product Development Executive Development Program
V. Director of Product Development
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
VI. Merchandiser
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
VII. Product Development Designer
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
VIII. Technical Designer
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
IX. Box 6.3: Case Studies in Career Exploration: Technical Designer Nicole Narain
X. Colorist
XI. Product Development Pattern Maker
XII. Sourcing Staff
XIII. Quality Control Manager
XIV. Summary
XV. Endnotes
XVI. Key Terms
XVII. Online Resources
XVIII. Discussion Questions

7. Promotion for the Designer and Manufacturer
I. Consumer and Trade Publications
II. Box 7.1 Case Studies in Career Exploration: Crafting the Message through Data Analytics
III. Public Relations and Advertising Directors
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
IV. Advertising Research and Promotion Positions
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
V. Social Media Director
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
VI. Fashion Event Producer
A. Fashion Events
1) Bridal Shows
2) Informal Fashion Show
3) Trunk Shows
4) Party Planning
5) Educational Events
6) Partnership Events
7) Philanthropic Fashion Show
B. Trends in Fashion Productions
C. Duties of a Fashion Event Producer
D. Qualifications
1) Education
2) Experience
3) Personal Characteristics
E. Career Challenges
VII. Box 7.2: Social Media Strikes: Technology Changes the Face of Fashion Event Production
VIII. Box 7.3: Case Studies in Career Exploration: The Fashion Event Producer
IX. Summary
X. Key Terms
XI. Online Resources (update)
XII. Discussion Questions

Part 3: Careers in Fashion Retailing

8. Marketing for the Retailer
I. The Marketing Mix: The Four, Make That Five, Ps of Marketing
II. The Marketing Plan
III. Box 9.1 8.1: Case Studies in Career Exploration: How Zara Markets Around the World
IV. Marketing Director
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
V. Product Marketing Manager
A. Product Placement and the Product Marketing Manager
B. Price and the Product Marketing Manager
VI. Trends in Brand Marketing
A. “No Name” Branding
B. Self-Branding
C. Adding Price to Brand Marketing
VII. Brand Marketing Manager
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
VIII. Box 8.2: Case Studies in Career Exploration: The Digital Marketing Manager
IX. Digital Marketing Manager
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
X. Art Director and Copy Writer
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
XI. Customer Service and Customer Relationship Management
XII. Box 8.3: Social Media Strikes: Consumer Behavior and Social Media at Zara
XIII. Summary
XIV. Endnotes
XV. Key Terms
XVI. Online Resources
XVII. Discussion Questions

9. Merchandising for the Retailer
I. Roles in Merchandising
II. General and Divisional Merchandising Manager
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
III. Buyer (Fashion Merchandiser)
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
IV. Box 9.1: Case Studies in Career Exploration: Interview with the Women’s Contemporary Apparel Buyer for Zappos, Mandy Raines-Cordia
V. Assistant Buyer
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
VI. Box 9.2: Social Media Strikes: In the Buyer’s Office
VII. Planner
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
VIII. Distribution Manager/Allocator
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
IX. Merchandising Trainee
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
X. Box 9.3: Case Studies in Career Exploration: Merchandising Training Programs for the New Graduate
XI. Summary
XII. Key Terms
XIII. Online Resources
XIV. Discussion Questions

10. Management for the Retailer
I. Regional Manager
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
II. Box 10.1: Case Studies in Career Exploration: Management Career Track at Express
III. Operations Manager
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
IV. Store Manager
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
V. Manager-in-Training
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
VI. Assistant and Associate Store Manager
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
VII. Department Manager
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
VIII. Box 10.2: Case Studies in Career Exploration: The Store Manager
IX. Customer Service Manager
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
X. Box 10.3: Social Media Strikes: Trends in Customer Communication by the Brick-and-Mortar Retailer
XI. Retail Operation Owner
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
XII. Summary
XIII. Endnote
XIV. Key Terms
XV. Online Resources
XVI. Discussion Questions

Part 4: Careers in the Ancillary Businesses: Digital Communications, Styling, Education, and Costume Design

11. Digital Communications
I. Fashion Journalist
A. The Job Market for Fashion Journalists
B. Qualifications
1) Education
2) Experience
3) Personal Characteristics
C. Career Challenges
II. Box 11.1: Case Studies in Career Exploration: Fashion Journalist Robin Givhan
III. The Fashion Blogger
A. The Job Market for Fashion Bloggers
B. Qualifications
1) Education
2) Experience
3) Personal Characteristics
C. Career Challenges
IV. Box 11.2: Social Media Strikes: Spreading the Word as Fashion Bloggers
V. Box 11.3: Case Studies in Career Exploration: Getting to Know the Bloggers of Refinery 28
VI. Data Analyst
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
VII. Summary
VIII. Key Terms
IX. Online Resources
X. Discussion Questions

12. Fashion Styling, Photography, and Costume Design
I. Freelance Fashion Show and Event Producer
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
II. Modeling and Talent Agency Director
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
III. Fashion Photographer
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. The Portfolio
C. Career Challenges
IV. Box 12.1: Case Studies in Career Exploration: Stylist to the Stars, Micaela Erlanger
V. Stylist
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
VI. Box 12.2: Social Media Strikes: The Internet Stylist at Work (moved from Box 13.4)
VII. Costume Designer
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
VIII. Box 12.3: Case Studies in Career Exploration: Academy Award-Winning Designer Catherine Martin
IX. Summary
X. Key Terms
XI. Online Resources
XII. Discussion Questions

13. Fashion Curatorship and Scholarship
I. Introduction to the Top Global Fashion Museums
II. Museum Director
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
III. Box 13.1: Social Media Strikes: Pinterest for Those with Museum Interest
IV. Museum Curator
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
V. Collections Manager
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
VI. Museum Archivist
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
VII. Museum Conservator
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
VIII. Fashion Educator
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
IX. Box 13.2: Case Studies in Career Exploration: The Fashion Educator
X. Reference Librarian
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
X. Summary
XI. Key Terms
XII. Online Resources
XIII. Discussion Questions

14. Visual Merchandising and Mall Management
I. Visual Merchandising Professionals
A. Growing Visual Merchandising Career Opportunities
1) In-house
2) Freelance
B. Qualifications
1) Education
2) Experience
3) Personal Characteristics
C. Career Challenges
D. Future Outlook for Visual Merchandisers
II. Store Planning Director
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
III. Box 14.1: Case Studies in Career Exploration: The Online Visual Merchandiser
IV. Mall Manager and Assistant Mall Manager
A. Qualifications
1) Education
2) Experience
3) Personal Characteristics
B. Career Challenges
V. Summary
VI. Key Terms
VII. Online Resources
VIII. Discussion Questions

Appendix A: Career Tracks and Salaries Web Resources
Appendix B: Résumé Tips, Interview Guidelines, Employer Research, and Résumé Samples, and Portfolio Development and Presentation
Glossary
Credits
Index



About The Authors

Michele M. Granger is an independent scholar and a former professor at Missouri State University.

Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses.



Format:
Paperback + Studio
Edition:
4th
Imprint:
Fairchild Books
Illustrations:
175 bw illus