2nd Edition

Jenny Udale and Richard Sorger

Book Cover


AUG 30, 2012

For Students

Paperback coming soon ($36.95)

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What's in the book

The Book

The Fundamentals of Fashion Design (2nd edition) by Richard Sorger and Jenny Udale offers a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realising it in 3D form.

New case studies featuring contemporary designers contextualise the ideas explored within the book and offer key insights into working - and succeeding - in the fashion industry.

A range of design exercises also helps readers to discover new techniques. This title inspires readers to succeed at what they are best at - designing clothes.

The book features interviews with: Alan Humphrey Bennett, Bally; Boudicca; Kristin Forss, Marni; Louise Grey; Richard Grey; John-Gabriel Harrison; Virginia James, Poetry and Wrap; Peter Jensen; Winni Lok, Calvin Klein; Michele Manz, 7 For All Mankind; Colin McNair, John Varvatos.

Table of Contents

Introduction. Research: Are you fashionable?; Know your subject; Starting your research; In fashion - John-Gabriel Harrison; Sources of research; The research book; Mood-, theme-, and storyboards; In fashion - Louise Gray; Research Exercises; In context - Alexander McQueen. Design: Design identity; Ideal bodies; Silhouette; Proportion and line; God is in the details; Fabric, colour and texture; Rendering your ideas; In fashion - Richard Gray; Portfolios; In fashion - Peter Jensen; Design Exercises; In context - Nicolas Ghesquiere, Balenciaga. Fabrics and techniques: Fabric; Natural fibres; In fashion - Virginia James, Poetry and Wrap; Man-made fibres; Synthetic fibres; Developments in fabric; Fabric construction; Surface treatments; Fabric and yarn trade shows; In fashion - Michele Manz, 7 for All Mankind; Fabric exercises; In context - Marni; In fashion - Kristin Forss, Marni. Construction: Tools and machinery; Construction technqiues; Draping on the mannequin; In fashion - Boudicca; Construction techniques; In context - Alber Elbaz, Lavin. Developing a collection: Who are you designing for?; Genre; In fashion - Colin McNair, John Varvatos; Types of garment; In fashion - Alan Humphrey Bennett, Bally; Putting together a collection; Showing a collection; Branding; In fashion - Winni Lok, Calvin Klein; Developing a collection exercises; In context - Maison Martin Margiela. Appendix. Bibliography; Further resources; Webography; Glossary; Index; Picture credits; Acknowledgements and credits; Working with ethics.

About The Authors

Richard Sorger has taught at the London College of Fashion and Central Saint Martins. He is currently the fashion design tutor at Middlesex University.

Jenny Udale is a freelance textile and womenswear designer. She is currently a lecturer at Middlesex University and Ravensbourne College.

Page count:
AVA Publishing
7.75 x 9 "
200 colour illus