UNDERSTANDING AESTHETICS FOR THE MERCHANDISING AND DESIGN PROFESSIONAL

2nd Edition

Ann Marie Fiore

Book Cover

PAPERBACK

ISBN:
9781563678097
Published:
APR 08, 2010

For Students

For Instructors

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Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.


What's in the book

The Book

Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.

About The Authors

Ann Marie Fiore is a professor, Director of Graduate
Education, and Co-Associate Chair of the Department of Apparel, Educational
Studies, and Hospitality Management at Iowa State University.



Format:
Paperback
Edition:
2nd
Page count:
416
Imprint:
Fairchild Books
Dimensions:
8.5 x 11 "
Illustrations:
full colour + illus