Discarded Hotel Linens: An Overlooked Business Venture Opportunity

Aseel Binhajib, Rachel Eike, Connie Ulasewicz

Business Case
Source: Bloomsbury Fashion Business Cases
DOI: 10.5040/9781350197046.002
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This case study focuses on the development of a business plan that utilizes discarded or disposed[1] textile waste from the travel and tourism lodging industry. The developed business plan should focus on diverting hotel textile products, which experience high disposal rates, out of landfill. This case study was inspired by Westin Hotels & Resorts Project Rise: ThreadForward program. In this program, linens that had expired their acceptable use life[2] (no greater than one year) were transformed into children’s sleepwear through textile recycling.[3] This program diverted discarded linens (textile waste) from landfills while fulfilling a community need. The development of this “green tourism” program stemmed from the creative ideas of hotel employees and led to a sustainability initiative at the corporate level. Completion of this case study will provide an opportunity to develop creative thinking skills while addressing the challenge of textile landfill waste, specifically products connected the travel and tourism industry, and result in a structured business plan for product implementation. This case study will also engage critical thinking by suggesting solutions that may address a need within a selected community.

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