Forecasting Fashion in Menswear

Janice Ellinwood
Revised by: Nancy J. Rabolt , Judy K. Miler

Business Case
Source: Bloomsbury Fashion Business Cases
DOI: 10.5040/9781474208789.018
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An assistant buyer for a fashion-forward chain of stores has been promoted to buyer of men’s related separates. She begins her new job in time for buying spring seasonal merchandise through her central buying office and also purchasing fall imported private-label merchandise. The buyer meets with the merchandise manager, who explains her customer and what merchandise classifications she will oversee. Her boss also explains what business should be undertaken: preparing, researching, and planning the purchase of spring merchandise, along with preparing information to present to upper management for producing fall imported private label merchandise. She is also told that the fall merchandise’s theme is “crew.” The merchandise manager also suggests that she compile a listing of relevant fashion-forecasting sources to aid her in her fashion-merchandising research. She does so, and presents the research to her boss. He tells the buyer that her list should be pared down and to try and narrow the resources and/or rank order the list, as he doesn’t think she can complete that much research in the four days allotted for the plans. She has no idea what “crew” is and feels that the more research the better her plans will be, and she wants her first buying plans to be great. The buyer is disappointed and frustrated.

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