Planning and Allocation of a Basic Business

Abigail Johnson
Revised by: Nancy J. Rabolt , Judy K. Miler

Business Case
Source: Bloomsbury Fashion Business Cases
DOI: 10.5040/9781474208796.006
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Alex is an allocator, promoted from a merchandising assistant, for a large jewelry-store chain. She is following her company’s career path, aspiring to reach her eventual goal of planner and buyer. As an allocator of watches she is responsible for forecasting sales, merchandise replenishment, and using ladder plans to track sales and stock keeping units (SKU) by class and brand. Alex has been able to improve the overall watch business; however, one of the key watch brands is not selling well and she must determine how to solve the problem in hopes that this will help her reach her career goal.

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