The Inexperienced Buyer

Judy K. Miler , Nancy J. Rabolt

Business Case
Source: Bloomsbury Fashion Business Cases
DOI: 10.5040/9781474208789.019
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Abstract

A new buyer has doubts about buying a one-color trend for the season and is uncomfortable committing too much open-to-buy in her six-month merchandise plan which she is about to submit for her department. Last year’s sales figures were not good due to poor weather and she is unsure whether to increase or decrease last year’s numbers for August through January. She has already bought amounts of merchandise far below her budget and is in a good open-to-buy situation. She is worried about being criticized if her decision not to deeply buy the trend is wrong. She needs advice what to do next, but decides not to go to her merchandise manager since he has misgivings about her capabilities as a new buyer. So she goes to a colleague for advice.


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