Treadwell’s: The Buyer’s Decision

Judith Everett
Revised by: Nancy J. Rabolt , Judy K. Miler

Business Case
Source: Bloomsbury Fashion Business Cases
DOI: 10.5040/9781474208789.020
Hit highlights
On Off


A past department manager and assistant buyer of children’s sleepwear, who progressed through the ranks with a historical traditional American Southwestern department store chain, has recently been promoted to the buyer of women’s lounge and sleepwear for the company. The CEO of the store met with the buyer after her promotion and stressed the company’s philosophy to enhance the image of the American Southwest, yet be profitable. With this advice, the buyer proceeded to search for and found unique merchandise that reflects the image that the store wants to uphold. The resource has nightclothes that feature SW motifs that she believes could be a successful staple/basic item in her department. Further research by the buyer finds two possible vendors that have similar merchandise that she likes, a Los Angeles company and a local Phoenix company. She compares the terms of purchase and related costs of both domestic sources, along with doing a comparative initial order, and financial analysis to determine which company would be the best purchase decision to buy from. The new buyer doesn’t feel confident in making the purchase decision on her own, so she decides to take her research to her immediate boss, the divisional merchandise manager for his advice.

This content is not covered under a current subscription plan

Please contact your library to request a trial. For more information see Subscriber Services