The Italian fashion house Blumarine was founded in 1977 by Anna Molinari and her husband Gianpaolo Tarabini. The brand has its origins in Carpi, Modena and the name comes from the couple’s favorite color and a love of the sea. The house brands itself as representing “romanticism, vibrant sensuality and with an eye on high-quality products.”
Blumarine’s first appearance at Modit in Milan was in 1980, where the company was named designer of the year. Then, in 1981, they showed for the first time at Milan Fashion Week. Just five years later, in 1986, Blumarine showed the first collection completely designed by Molinari. In 1988 Blufin was set up to act as a holding company for Blumarine and its diffusion lines. These are: Miss Blumarine, which was started in 1987 for girls aged eight to fourteen; Blugirl, which has been going since 1995 and is for teenagers; Anna Molinari, a luxury brand since 1995; and Blugirl Follies, which began in 2007.
Blumarine is known for its leopard rose print, which is often accompanied by sequins. Its signature pieces are a T-shirt with the Blumarine logo spelled out in Swarovski crystals and a skinny-fit cardigan with a fur trim; sex appeal is big part of the brand. These signature pieces and the house’s ethos explain journalist Laura Craik’s comment that: “Blumarine is for that Italian miss for whom no dress is too small nor any diamond too big.”
There are 1,000 Blumarine retail outlets, with fifty-five own-brand boutiques. The brand is stocked at Luisa Via Roma, a well-known Italian store, showing that in three decades it has not lost its original creativity and excitement.
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