Guiliano Fujiwara is a Milan-based label established in 1986 by the designer Yoshiaki Fujiwara, whose Japanese minimalist aesthetic adopted the tailoring technology famed in Italian design. Japanese design was popular in Europe in the early 1980s; the Japanese TD6 (Top Designer Six) started up again with twelve members in 1982, after the original organization had dwindled during the late 1970s. The group aimed to establish Tokyo as a leading center for fashion design, based on the popularity of Japanese design in Western fashion capitals, notably Paris, and created the first fashion week in Tokyo.
Guiliano Fujiwara continued to create menswear, women’s wear, footwear, and accessories that have received great acclaim and has maintained a popular and steady growth in Italy. In May 2011, Guiliano Fujiwara was acquired by the Breeze Group, and officially became Breeze Guiliano Inc. In 2012, Sicilian-born designer Sergio Danicello took the helm as head designer for menswear and women’s wear. Having moved to Milan in 1998, Danicello graduated with a degree in Fashion Design from the Instituto Marangoni and went on to be employed by Dolce and Gabbana, and Etro. He spent seven years at Versus and Versace Jeans. Danicello’s primary collection for spring/summer 2013, “New Vintage,” delved into the Guiliano Fujiwara archive and took inspiration from the premier collection of 1986. He renewed the lines and fabrics to give a modern feel and created a capsule wardrobe of seventeen unique pieces.
In 2013, Guiliano Fujiwara announced a new creative director—a Canadian-Italian, Antonio Azzulo. He had worked as design director for Ralph Lauren Purple and Ralph Lauren Black before launching his own label, a.a. antonioazzulo, in 2008. His bold menswear collection for spring/summer 2014, “The Tree of Life,” featured contrasting patterns and fabrics with a light, chic, and tailored finish.