Viktor & Rolf

Aimee Scott

Designer Biography

DOI: 10.5040/9781474260428-FPA261

Viktor Horsting and Rolf Snoeren were both born in 1969, in the Netherlands. They met while attending the Arnhem Academy of Art and Design, although they did not collaborate until after they had graduated. In 1992, they relocated to Paris and began interning for brands such as Maison Martin Margiela. In their spare time, they were still designing their own garments, choosing to present their collections within the Parisian art circuit. They soon made a name for themselves, winning an award at the Festival International de Mode et de Photographie à Hyères in 1993.

Viktor & Rolf’s first clothing collection was shown at a competition named Salon Européen des Jeunes Stylistes in 1993. The collection consisted of ten looks, which included the use of preexisting garments that had been reworked and put back together.

The duo continued to present their collections at experimental art exhibitions and they were able to show a first haute couture collection for spring/summer 1998. Their unusual take on fashion shows gained them notoriety; their fall 1999 show included a revolving turntable with a model costumed as a Russian doll, for example. In May 2000, Viktor & Rolf showed their first ready-to-wear collection, which proved to be a huge success. In 2005, they released their first fragrance and launched a collaboration with fashion retailer H&M, which drew in the region of $1 million on its opening day.

In 2008 Viktor & Rolf sold a controlling stake of their business to the Italian owner of Diesel, Renzo Rosso. They continue to present their surrealist collections throughout the world.

Viktor and Rolf, Fall/Winter 2000. Photograph by Niall McInerney, Fashion Photography Archive

References and Further Reading

Find in Library Evans Caroline, and Susannah Frankel. The House of Viktor & Rolf . London : Merrell Publishers, 2008.