CONSUMER MARKETS & BEHAVIOR

Introductory: Foundation and first year undergraduates

A Story of Target Guest Service, Nancy J Rabolt and Judy Miler (Field case)

Attracting Millennials to the Luxury Market, Serra John and Lorynn Divita (Public case)

Consumer Reaction and Perception of the Physical, Visual Presentation of Debenhams’ Discounting: Prime Trading Versus Sale Visual Merchandising Standards, Lesley Taylor (Public case)

Dealing with Toxic Consumers: New Balance’s Dilemma, Myles Ethan Lascity (Public case)

Diego's Faces Fashion Slump, Nancy J Rabolt and Judy Miler (Scenario case)

Fabric Choices for Brooks Brothers’ Made-to-Measure Dress Shirts, Leslie Davis Burns and Kathy K. Mullet (Public case)

FABSCRAP: Building Stakeholder Awareness for Reducing Fashion Industry Waste, Margaret L. Bishop (Field case)

Fast Fashion and the Environment, Nancy J Rabolt and Judy Miler (Public case)

International Strategies for Cosmetics Companies: KOLMAR Korea, Janghyun Kim and Ilhyun Bae (Public case)

Middleton's Department Store Loyalty Programme, Nancy J Rabolt and Judy Miler (Scenario case)

Stitchfix, Nancy J Rabolt and Judy Miler (Public case)

The Botanical Store: Urban Outfitters Expansion Into Plants as a Lifestyle Statement, Jo Hurley (Public case)

The Changing Shape of Hairdressing: Case Study of The Francesco Group, Lindsay Pressdee (Public case)

The Future for Under Armour: Maintaining Brand Equity, Lisa Hodgkins (Public case)

Today's Woman: The Buyer's Personal Decision, Nancy J Rabolt and Judy Miler (Scenario case)

 

Intermediate: Mid to upper level undergraduates

A Concerning Environment?: Outdoor Retailers Wade into Political Frays, Myles Ethan Lascity (Public case)

Anna Laurel Designs, Inc.: Marketing Strategy for the Future, Nancy A. Oliver (Scenario case)

Anthropologie, Nancy J Rabolt and Judy Miler (Public case)

Building a Lifestyle Brand Through Extensions: Bhumi Organic Cotton, Anjum Khan and Michael B. Beverland (Public case)

Building Online Engagement at Sephora, Jingyi Wang and Michael Beverland (Public case)

JCPenney’s ‘Fair & Square’ Pricing Strategy a Bust: Back to the Basics for the Win!, Amy J. Shane-Nichols & Jessica L. Hurst (Public case)

Project September: The New Diversity in the Social Marketing of Cosmetics, Amanda Grace Sikarskie (Public case)

Selfridges and the Evolution of Bricks and Mortar Retail, Beth White (Public case)

Sneakerboy: Giving Luxury Retail a Digital Up-Grade, Rachel Matthews (Public case)

The Role of Heritage in Contemporary Global Luxury Branding, Tim Jackson (Public case)

The SALT GYPSY Brand Community, Lisa R Kjerulf and Michael B. Beverland (Public case)

The Small Store Dilemma, Nancy J Rabolt and Judy Miler (Scenario case)
 

Advanced: Postgraduate