MARKETING

Introductory: Foundation and first year undergraduates

Brand Repositioning Within the Fashion Industry, Jongeun Rhee and Kim K. P. Johnson (Scenario case)

Dealing With Toxic Consumers: New Balance’s Dilemma, Myles Ethan Lascity (Public case)

Diego's Faces Fashion Slump, Nancy J Rabolt and Judy Miler (Scenario case)

International Strategies for Cosmetics Companies: KOLMAR Korea, Janghyun Kim and Ilhyun Bae (Public case)

Middleton's Department Store Loyalty Programme, Nancy J Rabolt and Judy Miler (Scenario case)

Only Bright Lights for Uniqlo?, Myles Ethan Lascity (Public case)

Rsport: Quality Over Quantity for the Plus Sized Market, Addie Martindale (Field case)

 

Intermediate: Mid to upper level undergraduates

Abercrombie & Fitch's Brand & Store Positioning, Nancy J Rabolt and Judy Miler (Public case)

Adoption of the “See Now Buy Now” Business Model in the Fashion Industry: A Fashion Calendar Revolution, Jennifer Kyungeun Lee (Scenario case)

Anna Laurel Designs, Inc.: Marketing Strategy for the Future, Nancy A. Oliver (Scenario case)

Applying Circular Economy Principles in Luxury Fashion: Petit h, Patsy Perry and Hakan Karaosman (Public case)

Bigger than the Brand: When a Social Media Messenger Overshadows Its Fashion Brand, Camille Kraeplin, Rosanne Hart (Public case)

Branding Strategies for Handsome: Increasing Brand Value, Ho Jung Choo and Hyunok An (Public case)

Building Online Engagement at Sephora, Jingyi Wang and Michael Beverland (Public case)

Conscious Step: Marketing Socks to Fight Poverty, Leslie Davis Burns (Public case)

Death by Nylon: Managing Communications in a Facebook Brand Community, Tony Cooper (Public case)

Digital Heritage Storytelling at Mulberry, Amanda Grace Sikarskie (Public case)

Giorgio Armani and Utilizing the Red Carpet, Thea Macdonald (Public case)

Indochino, The Customer Experience from Online to Brick and Mortar: Shopping of the Future: Customization and Personalization in Menswear, Flora Brunetti (Public case)

Issues in Implementing 3D Technology: Good People Co. Ltd., Kyunghi HONG (Field case)

JCPenney’s ‘Fair & Square’ Pricing Strategy a Bust: Back to the Basics for the Win!, Amy J. Shane-Nichols & Jessica L. Hurst (Public case)

Marketing Ethical, Sustainable, and Fair Trade Brands, Andrea Reyes (Public case)

Max Wild’s Sporting Goods, David Loranger (Scenario case)

Patagonia: Creative Sustainability Strategy for a Reluctant Fashion Brand, Rosemary Varley, Natascha Radclyffe-Thomas and William Webb (Public case)

Project September: The New Diversity in the Social Marketing of Cosmetics, Amanda Grace Sikarskie (Public case)

Refinery29 Recharged: Brand Boosting the Digital Mediasphere, Patti Jordan (Public case)

The Case of Ancient Greek Sandals: Ethnic Heritage and Celebrity Endorsement, Elena Chatzopoulou (Field case)

The Denim Dilemma at Velvet Sun Boutique, Nancy J Rabolt and Judy Miler (Scenario case)

The Fashion Retail Market in Singapore: Discovering the Challenges of Local Brands Through a Collaborative Work Structure, Michael Charles Daniel Rezandi and Cheong Wei Quan (Field case)

The Impact of the Influencer, Anna Fenlon (Scenario case)

The Lime-Green Colored Glove: Product Design and Development, and Buyer Liaison, Valerie Wilson Trower (Scenario case)

To Commit or Not, the Retail Market in India, Nancy J Rabolt and Judy Miler (Public case)

 

Advanced: Postgraduate