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Understanding Product Trends: What Customers Buy

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

product line,As a buyer, you must plan and control the kinds of products that will be offered in your store or department. In other words, you must be concerned with the merchandise mix,merchandise mix—the types or mix of products that are available for customers to purchase. The merchandise mix that you select should meet the specific needs of your customers. It must be frequently monitored because an appropriate mix today might not contain the right products tomorrow.

How to Measure, Size, and Grade

Jaeil Lee and Camille Steen

Source: Technical Sourcebook for Designers, 2014, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you will be able to:


Zorica Mrvaljevic

Source: Berg Encyclopedia of World Dress and Fashion. East Europe, Russia, and the Caucasus, 2010, Berg Fashion Library

Encyclopedia entry

The establishment of the Slavic state known as Doclea (later Zeta) led to the development of an original cultural heritage within the area of present-day Montenegro. The cultural self-awareness became so strong that for the centuries that followed, it enabled effective resistance to the Ottoman Empire, which strove to conquer and assimilate the territory. Immediately before the Ottomans prevailed in the late fifteenth century, the territory was ruled by the Crnojevic dynasty, recognized and suppo


Michael P. Londrigan

Source: Menswear. Business to Style, 2009, Fairchild Books Library

Book chapter

Visiting the furnishings department can be an overwhelming experience, even for the savvy shopper. When a customer buys a new suit or sport coat and slacks, the shopping experience has just begun. The following questions face the customer in the furnishings department:

Socks and Hosiery

Celia Stall-Meadows

Source: Know Your Fashion Accessories, 2004, Fairchild Books Library

Book chapter

Louis XVI, the French monarch was condemned to death by his country’s revolutionary tribunal. On a cold and wet January 21, 1793, the king arose at 5:00 a.m. to prepare himself for his death sentence. “Give me another pair of stockings, these aren’t suitable!” he said to his servant as he painstakingly dressed for his two-hour carriage ride to the guillotine. “These are for a formal reception…give me a more sober pair, this morning they honour me with a very solemn ceremony!”

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