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‘Feeling With’ and ‘Feeling Into’: Appealing to Men and Women

Paul Jobling

Source: Advertising Menswear. Masculinity and Fashion in the British Media since 1945 2014

Book chapter

Advertising Men’s Underwear

Shaun Cole

Source: Fashion Media. Past and Present 2013

Book chapter

Pity the poor underwear manufacturer. His product is usually small. The variety of shapes in which his ware is sold is extremely limited, and respectable society is at best reluctant to see the product too explicitly shown … About the best the maker can hope for is to seek a way for the person modeling his latest creation to do it in some eye-catching manner—without exceeding the limits of current convention.

G-String and Thong

Caroline Cox

Source: The Berg Companion to Fashion 2010

Encyclopedia entry

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Soviet Underwear

Julia Demidenko

Source: Berg Encyclopedia of World Dress and Fashion. East Europe, Russia, and the Caucasus 2010

Encyclopedia entry

Soviet-era underwear—both its manufacturing and consumption—were determined not only by fashion but also, to a great extent, by the ideology and political goals of the state and its economic priorities at different stages. As a result of the revolution of February 1917, underwear became simpler, and its assortment was reduced. Due to the devastation that followed the October Revolution of 1917 and the civil war, people continued to wear prerevolutionary styles of underwear.

Invisible Clothing

Philippe Perrot

Source: Classic and Modern Writings on Fashion 2nd Edition 2009

Book chapter

Many maladies are caused by … corsets. Thin bodies, narrow shoulders. Out of four two are bones of some promise; one, bones which promise nothing; a fourth go to Nice with the consumption; another fourth will at twenty-six drag out six days of the seven in an invalid's chair.

Style: The Endless Desire for a New Look

Annette Lynch and Mitchell D. Strauss

Source: Changing Fashion. A Critical Introduction to Trend Analysis and Meaning 2007

Book chapter

The new fashionable figure is growing straighter and straighter, less bust, less hips, more waist, a wonderfully long, slender suppleness about the limbs … The long skirt … reveals plainly every line and curve of the leg from hip to ankle. The petticoat is obsolete, prehistoric. How slim, how graceful, how elegant women look! The leg has suddenly become fashionable.

Down to Basics: Swimwear und Underwear

Shaun Cole

Source: ‘Don We Now Our Gay Apparel’. Gay Men’s Dress in the Twentieth Century 2000

Book chapter

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