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Conclusion: “Wrapping it Up”

Arti Sandhu

Source: Indian Fashion. Tradition, Innovation, Style 2015

Book chapter

When I say Rani Pink to you, you get it. I don’t have to explain the shade to you. Your dadi or your nani would have passed it on to you.dadi–paternal grandmother, nani–maternal grandmother. You know it consciously and unconsciously. (Garg 2013)Cited from “Raw Mango: A Conversation with Sanjay Garg.” Park Magazine, Vol. 8, 2013, “Color,” p. 31. Available from (accessed July 17, 2013).

Bibliographic guide

Trend forecasting looks into the shifts in cultural, economic, and technological contexts to predict how people will behave in the future in terms of their consumption patterns. Trend forecasting is especially vital for creative domains like fashion. Fashion is also one of the most visible media for trends as it reflects the change in the collective aesthetic through multiple mediums. The successful prediction of future fashion trends requires research across multiple industries and contexts. Int

Trendsetting African American Designers

Valerie L. Giddings and Geraldine Ray

Source: Berg Encyclopedia of World Dress and Fashion. The United States and Canada 2010

Encyclopedia entry

African Americans have been an integral part of the apparel industry since before the Civil War, serving as dressmakers for prominent members of society. One of the first well-known African American fashion designers was Ann Lowe, who designed Jacqueline Kennedy’s bridal gown. Since the 1950s a number of innovative and trendy African American designers have made an impact on the apparel industry. African American designers have influenced fashions ranging from sportswear to eveningwear and have c

Fashion Forecasting

Ingrid Giertz-Mårtenson

Source: Berg Encyclopedia of World Dress and Fashion. West Europe 2010

Encyclopedia entry

Within the international fashion system, there is a special group of agents working with fashion forecasting. These professional trend agencies produce and sell information to companies in the fashion business, predicting what will be the new trends and the “must-haves” for the coming seasons. As a relatively recent extension of the fashion business, the forecasting industry was first developed in Paris in the 1960s by a group of women designers and stylists who are still industry leaders. Howeve


Maria Mackinney-Valentin

Source: Berg Encyclopedia of World Dress and Fashion. Global Perspectives 2010

Encyclopedia entry

One of the defining features of fashion can be said to be the constant change in its visual expression. The term trend is often employed to describe the motor that drives fashion; it can refer to both fashion change (innovation) and fashion adoption behavior (diffusion). A trend may involve a certain item of dress, a way of wearing an item, or a certain style, silhouette, material, color, or pattern. In fashion theory, fashion process and fashion cycle are sometimes used as synonyms for trend.

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