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Introduction to Fashion Styling

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

StylingFashion stylingTrends, how to spot current and emergingIn this chapter you will learn:

Photo Styling

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Editorial styling, 6Photo stylingIn this chapter you will learn:

Styling for the Entertainment Industry

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In this chapter you will learn:

Image Consulting

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Image consultingImage consultantIn this chapter you will learn:

Careers in Styling

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Fashion stylistdiversifyingIn this chapter you will learn:

Portfolio Building, Branding, and Networking

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In this chapter you will learn:

Business 101 for Freelance Stylists

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In this chapter you will learn:

Fashion Lexicon: Terms, Icons, History, and Inspiration

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Fashioncommunication inIn this chapter you will learn:

Preparing for a Test Shoot

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In this chapter you will learn:

At the Shoot

Shannon Burns-Tran and Jenny B. Davis

Source: Style Wise. A Practical Guide to Becoming a Fashion Stylist, 2nd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

In this chapter you will learn:

Career Opportunities in Visual Merchandising

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

To a person considering visual merchandising as a career, the term too often implies merely doing displays in a department or specialty store. Visual merchandising or display is much more than that. The career possibilities and the fields in which one can practice the techniques of “showing” and presentation are myriad. Although trends in fashion have great influence on what the visual merchandiser is showing, be it books, luggage, or even Starbucks coffee, visual merchandising is more than the b

Textile Design and Development

Michele M. Granger

Source: The Fashion Industry and Its Careers: An Introduction, 3rd Edition, 2015, Fairchild Books Library

Book chapter

A fashion director for a textile company is responsible for determining the trends, colors, themes, and textures for piece goods, or fabrics, that the firm will feature for a specific season. Fashion directors are primarily interested in identifying the most important fashion trends for their companies and communicating these trends to textile designers, production managers, and customers. Fashion directors often work with trend forecasting firms to determine trend possibilities in color, form, t

Promotion for the Designer and Manufacturer

Michele M. Granger

Source: The Fashion Industry and Its Careers: An Introduction, 3rd Edition, 2015, Fairchild Books Library

Book chapter

What is the difference between consumer and trade publications? A consumer publication is readily available to the layperson, the general customer. The consumer may subscribe to the periodical, online or in print, or purchase it at a store. Nearly all consumer lifestyle publications feature some type of fashion content (e.g., People, Town & Country, and Travel ); some are devoted exclusively to fashion and interior design. Examples of fashion consumer publications include Vogue, In Style, House &

Fashion Styling, Photography, and Costume Design

Michele M. Granger

Source: The Fashion Industry and Its Careers: An Introduction, 3rd Edition, 2015, Fairchild Books Library

Book chapter

A retailer, manufacturer, designer, or organization may contract an independent firm, the fashion show and event planning company, to do all or part of this work for a fee. In general, the fashion show and event producer manages fashion shows and special events for its clients. The company works with each client to determine the type of event, intended purpose, designated audience, and the budget. The company may be contracted to handle part or all of the advertising and public relations, which c

Grace Coddington

Katerina Pantelides

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

This article explores Grace Coddington’s role as a style icon throughout her careers of model, stylist, and creative director. Coddington was born in 1941 in Anglesey, Wales, and as a teenager, emulated Audrey Hepburn. In 1959 she moved to London to become a model and worked with youthful, avant-garde designers and photographers in the 1960s. Coddington’s signature style, her red mane and eclectic combination of vintage and modern pieces, emerged in the 1970s when she was a fashion editor at Brit

Fashion and Spectacle

Clare M. Wilkinson-Weber

Source: Fashioning Bollywood. The Making and Meaning of Hindi Film Costume, 2014, Berg Fashion Library

Book chapter

Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.

The Plan

Judith C. Everett and Kristen K. Swanson

Source: Guide to Producing A Fashion Show, 3rd Edition, 2013, Fairchild Books Library

Book chapter + STUDIO

Professional designer runway shows, which are produced for such events as fashion week in New York, London, or Milan, or the prêtà-porter and haute couture shows in Paris, typically rely on the designer’s public relations officer to assist the designer in hiring a show producer. Retailers, fashion schools, and charitable organizations more typically use the skills of a staff member, faculty member, or community volunteer to serve as fashion show director to produce the show. Both types of shows r

The Workroom and Runway

Judith C. Everett and Kristen K. Swanson

Source: Guide to Producing A Fashion Show, 3rd Edition, 2013, Fairchild Books Library

Book chapter + STUDIO

Merchandise selection is the designation of apparel, shoes, and accessories for presentation in a fashion show to the target customer (Fig. 5.2). Several factors must be considered when selecting merchandise. Because many fashion shows are produced to sell clothing, selected merchandise must make a clear fashion statement to the audience to stimulate after-show sales. The merchandise should be suitable to the demographic profile and lifestyle of the audience, and priced appropriately to what the

The Catwalk

Judith C. Everett and Kristen K. Swanson

Source: Guide to Producing A Fashion Show, 3rd Edition, 2013, Fairchild Books Library

Book chapter + STUDIO

The individuals engaged to wear the apparel and accessories for fashion shows, advertisements, or magazine covers or editorials are known as models (mannequins). They must be able to effectively promote the image of the clothing to the audience in a believable manner and are very important to the image and success of the fashion show. Models may also infer a standard of excellence, something or someone to be emulated. Many people are inspired to wear and accessorize their clothing in a certain ma

Creating the Vision

Gwyneth Moore

Source: Fashion Promotion. Building a Brand Through Marketing and Communication, 2012, Fairchild Books Library

Book chapter

Fashion magazines Vogue and Harper’s Bazaar pioneered the notion of stylized fashion photography, and in the 1920s and 1930s they employed in-house fashion photographers, including the likes of Cecil Beaton. These played a key role in transforming the genre into an art form. More recent photographers such as Patrick Demarchelier, Mario Testino, Annie Leibovitz, and Rankin have all continued this tradition and produced some of the most inspiring images of the twentieth and twenty-first centuries.

The fashion stylist

Jacqueline McAssey and Clare Buckley

Source: Basics Fashion Design 08: Styling, 2011, Fairchild Books Library

Book chapter

Essentially, styling is a way of assembling clothing and accessories, to exhibit them in their most desirable or attractive way in order to sell them. This could include, for example, choosing accessories (belt, shoes and jewellery) to coordinate with and complement a dress. Fashion clothing can be styled alone or as a group of products (showing a range of colours); with or without a model. The styling process involves selecting and experimenting with many alternative garments to establish the pe

Essential research

Jacqueline McAssey and Clare Buckley

Source: Basics Fashion Design 08: Styling, 2011, Fairchild Books Library

Book chapter

Fashion research, with its close links to visual culture, encompasses many subjects; students should engage with a diverse range of research across a variety of topics. There are two kinds of research: primary and secondary. Primary material is original and doesn’t already exist; using your own photography, drawings or conducting interviews first-hand all fall into this category. Secondary research is material that already exists, having been created by someone else; this includes printed and dig

Sectors within styling

Jacqueline McAssey and Clare Buckley

Source: Basics Fashion Design 08: Styling, 2011, Fairchild Books Library

Book chapter

The perceived glamour of working as a stylist is responsible for the surge in styling-related television programmes, magazine articles and college courses. Thanks to its popularity, editorial styling is a highly competitive field. However, with burgeoning online magazines and blogs, there are now many more opportunities to gain editorial experience, along with the prospect of ‘self publishing’ (this is explored in more detail in Chapter 6).

Preparing for a photoshoot

Jacqueline McAssey and Clare Buckley

Source: Basics Fashion Design 08: Styling, 2011, Fairchild Books Library

Book chapter

In order to embark on a career in fashion styling you will need to build a body of work that you can show to prospective employers or clients. If you are not assisting a professional stylist then producing work by means of a ‘test’ is the best way to try out your ideas. This method allows you to produce images on a minimal budget by working with photographers, hair and make-up artists and models for free. In addition to developing your portfolio this helps you build confidence and develop a more

The photoshoot in production

Jacqueline McAssey and Clare Buckley

Source: Basics Fashion Design 08: Styling, 2011, Fairchild Books Library

Book chapter

All fashion shoots will need forward planning to ensure the day runs as smoothly as possible. Who takes the role is up to the team to discuss but production planning can often be split between the photographer and stylist, or another person can be brought on board should the job become too big. Consider the following production issues:

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