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Developing Assortment Plans

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Buyers want to have enough products to meet customer demand without having to take markdowns because of having excess inventory. Maintaining such a balanced inventory requires skill and experience and takes considerable planning. As a buyer, you must prepare a detailed assortment plan for each item that you will be purchasing. You must also work within the framework established by your merchandise plan because quantity purchases for all items of merchandise must not exceed your dollar plan. Compr

Rsport

Addie Martindale

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

Rsport is a women’s athletic brand with a strategic objective of raising the quality of clothing available to plus-sized female athletes, but the company has encountered a challenge of how to educate potential consumers about their products. Rsport’s garments use the latest activewear technology and include garment features inspired by the feedback of plus-sized athletes from around the world. Rsport’s promotional strategy has consisted of traveling to athletic events and expos across the United

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