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The Business of Fashion

Elaine Stone and Sheryl A. Farnan

Source: In Fashion, 3rd Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Fashion is a business, affected by the same technological advances, investment patterns, and economic forces that affect other major businesses in the world. Fashion is not just limited to apparel, and it impacts our complete lifestyle as well as the products that we buy. Fashion influences the automobile, housing, and entertainment industries, and like these industries, it is shaped by the basic principles of business and economics.

Five: The Empress of Fashion: Vera Wang

Joseph H. Hancock

Source: Brand Story. Cases and Explorations in Fashion Branding, 2nd Edition, 2016, Fairchild Books Library

Book chapter

Vera Wang started her business in 1990, when she was unable to find a dress for her own wedding ceremony. She designed one herself and since then has redefined the concept of wedding dresses and the entire ceremonial package. She designs and has licensing agreements for everything from couture wedding gowns to bridesmaid dresses, lingerie, china, stemware, flatware, barware, home décor, fine paper products and fragrances, and she has even written a book. Not only does Wang provide the perfect wed

The Secret of the Corset

Zoya Nudelman

Source: The Art of Couture Sewing, 2nd Edition, 2016, Fairchild Books Library

Book chapter

As previously noted, a corset understructure (also called a boned bodice) serves as a foundation for strapless dresses, gowns, and tops. The boned bodice must be made out of tough and firm fabric and interfaced when additional support is necessary. The best way to make a great pattern for a boned bodice is to drape it.

Historically-Inspired Bridal Wear from the Nineteenth to the Twenty-First Centuries

Lydia Edwards

Source: Berg Encyclopedia of World Dress and Fashion. Global Perspectives, 2010, Berg Fashion Library

Encyclopedia entry

This article considers the influence of historical styles on bridal wear, a common trend in design from the nineteenth century through to the twenty-first. It considers the extent to which details of historical design have been—and still are—incorporated into wedding dresses and, chiefly, the reasons behind doing so. This will be explored through several examples showing either overt or subtle references to a particular historical timeframe, considering the choice of the bride and the psychology

East Asian Fashion Designers in Local and International Markets

Yuniya Kawamura

Source: Berg Encyclopedia of World Dress and Fashion. East Asia, 2010, Berg Fashion Library

Encyclopedia entry

Fashion is often equated with modern European high fashion, and since it is normally seen as a specifically Western development, its role in the creation of style by non-Western designers, especially by East Asian designers, used to be generally unrecognized and ignored. East Asians started to adopt a Western style of dress only recently. Western clothing and fashion appeared in Japan during the Meiji era (1868–1912), and it was a desired symbol of modernization encouraged by Emperor Meiji. Almos

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