Results: Text (3) Images (0)

Filtered by:

Clear filters
Sort by
Results per page
Results showing
1 - 3 of 3 (1 pages)
    Page 1 of 1
Prognosis for the Future

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Sample Development

Lisa Donofrio-Ferrezza and Marilyn Hefferen

Source: Designing a Knitwear Collection. From Inspiration to Finished Garments, 2nd Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

The experience of knitting a sample on a hand-flat knitting machine is an invaluable process for designers to come to understand the principles of sweater construction. The method of hand-knitting on a machine includes increasing and decreasing to shape a garment and partial knitting to shape the shoulder and neckline. Through this experience, designers gain insight and an understanding of how a sweater's structure, styling, and finishing can affect the design. After knitting and constructing a b

Benetton’s Corporate Image

Janice Ellinwood
Revised by: Nancy J. Rabolt , Judy K. Miler

Source: Bloomsbury Fashion Business Cases

Level: Intermediate

Business case

The Italian apparel manufacturing firm Benetton, which owns numerous international licensed apparel brand stores, has gained attention and opposition for the company’s style of corporate advertising. Eighteen years ago, Benetton’s advertising campaigns featured advertisements that made controversial visual comments on political and social matters, rather than merchandise or written copy. This style caused a backlash of negative publicity and opposition, even lawsuits and threats to the company an

Back to top
Results showing
1 - 3 of 3 (1 pages)
Page 1 of 1