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Introduction to the Digital Landscape

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

The evolution of the Internet over the past two decades has paved the way for social media networks to capitalize on today’s hyper-connected world. Social media is all about capturing and sharing the in-the-moment updates, and delivering the message of “real time” (live stories). Digital innovation continues to influence the expectations of marketers, managers, and consumers alike. In the previous chapter, we explored how the digital landscape disrupted the traditional fashion industry and forged

Accessories

Elaine Stone and Sheryl A. Farnan

Source: In Fashion, 3rd Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

The manufacturers of accessories must constantly forecast the changes in cycles of fashion so that their accessories are perfect for new fashions. This includes not only the changes in silhouette but also fabrications and color. The marketing of accessories gained an enormous boost with the entrance of well-known designers’ names into the business. Today, the fame of the accessories designer is as important as the fame of the clothing designer; in many cases, it is the same famous name.

Clements Ribeiro

Amber Jane Butchart

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Contemporary Accessory Designer Profiles

Aneta Genova

Source: Accessory Design, 2012, Fairchild Books Library

Book chapter

Chapter Three profiles seven of today’s leading accessory designers and design firms—Miuccia Prada, Carlos Falchi, Nike, Christian Louboutin, Kate Spade, Jimmy Choo, and olsenHaus. After reading this chapter, you will understand how building and maintaining a strong brand image leads to success in this competitive design business.

Footwear

Giorgio Riello

Source: Berg Encyclopedia of World Dress and Fashion. West Europe, 2010, Berg Fashion Library

Encyclopedia entry

The importance of shoes in twenty-first-century Western society extends well beyond their functional use. Through their material appearance—their texture, weight, and design—shoes express abstract ideas that range from sexual appeal to allure, smartness, and informality. Shoes, therefore, are not just accessories that decorate the body or allow people to embrace the latest fashion; they convey messages that are understood across society. High heels stand for exaggerated femininity; red shoes for

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