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Sneakers as A Subculture: Emerging From Underground to Upperground

Yuniya Kawamura

Source: Sneakers. Fashion, Gender, and Subculture, 2018, Berg Fashion Library

Book chapter

It [subculture] has come to signify the twentieth-century category for youth groups who possess some sort of marked style and shared affiliations. Whereas sociologists use the term to describe an infinitely wider array of groups—sport fishermen, West Texas Baptists, or toy train hobbyists—“subculture” is more popularly used to characterize groups of young people. (Clark 2003: 223, footnote 2)

Evolution of Merchandising in the Apparel Industry and Management of Private Label Apparel in the Retail Industry

Jeremy A. Rosenau and David L. Wilson

Source: Apparel Merchandising. The Line Starts Here, 3rd Edition, 2014, Fairchild Books Library

Book chapter

During the first half of the 20th century, the U.S. apparel industry had very little foreign competition. Domestically produced apparel products dominated the market. After World War II, the United States transferred many of the manufacturing technologies developed to support the war effort to the private sector. The apparel industry focused on industrial engineering principles in order to improve production efficiency. Some of the larger apparel businesses hired industrial engineers in the hope

Contemporary Accessory Designer Profiles

Aneta Genova

Source: Accessory Design, 2012, Fairchild Books Library

Book chapter

Chapter Three profiles seven of today’s leading accessory designers and design firms—Miuccia Prada, Carlos Falchi, Nike, Christian Louboutin, Kate Spade, Jimmy Choo, and olsenHaus. After reading this chapter, you will understand how building and maintaining a strong brand image leads to success in this competitive design business.

North American Influences on West European Dress

Rebecca Arnold

Source: Berg Encyclopedia of World Dress and Fashion. West Europe, 2010, Berg Fashion Library

Encyclopedia entry

North America’s effect on West European fashion is often viewed only in relation to Hollywood and celebrity. However, its influence has been far more diverse, from technological inventions to leisure wear and the professionalization of the industry.

Sportswear in Australia

Andrea Mitchell, Christine Schmidt and Jinna Tay

Source: Berg Encyclopedia of World Dress and Fashion. Australia, New Zealand, and the Pacific Islands, 2010, Berg Fashion Library

Encyclopedia entry

Australia prides itself on being a sporting nation, and sport is an integral part of the nation’s identity. Some say that it verges on being a religion, helping to build healthy Australian men, women, and young aspirants, and to spread the fame of Australians overseas. The combined effects of a temperate climate and rugged landscape have produced a national psyche that privileges the strong, outdoor-oriented, sports-loving body—yet a body clothed in sportswear for the most part similar to that wo

Brands and Labels

Jane M. Pavitt

Source: The Berg Companion to Fashion, 2010, Berg Fashion Library

Encyclopedia entry

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