This unit explores the way gender is constructed in the fashion media. Drawing principally from cultural studies approaches, the unit provides an overview of the following key issues: representation, gender ideology, the gaze, production, and consumption. In particular, it considers how visual representations relate to the fashioning of gender identities, as well as the way the fashion media can work to both.
Students will gain some theoretical tools to enable them to critically assess the fashion media and its representations of gender. Key historical shifts in the fashion media will be flagged, and students will consider whether the shift from print to new media has affected the representation of gender as well as the way audiences negotiate these constructions.
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