EXPERIENTIAL RETAILING

Pauline Sullivan, Youn-Knung Kim and Judith Forney

Book Cover

HARDBACK

ISBN:
9781563673993
Published:
JUN 11, 2007

For Students

For Instructors

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Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.


What's in the book

The Book

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

Format:
Hardback
Page count:
480
Imprint:
Fairchild Books
Dimensions:
8.5 x 11 "