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What's in the book
The BookLong before the latest trends grace September issues or department store mannequins, their antecedents are swirling in the zeitgeist, and it’s the fashion forecaster’s mission to identify them. Fashion Forward demystifies this exciting career and fosters skills and instincts that will benefit any design professional. The book begins with an overview of fashion forecasting theory and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The author’s expertise, honed over decades of industry and academic experience, is supplemented by real-world examples and interviews with both influential forecasters and the designers who rely on them. Fashion Forward enables readers to start spotting tomorrow’s trends today and compellingly communicate them, both visually and verbally, to inspire fashion innovators.
Table of Contents
The Principles of Fashion Forecasting
Introduction to Fashion Forecasting
Brief History of Contemporary Fashion
Social and Cultural Influences
Market and Sales Research for Forecasting
Developing and Presenting a Fashion Forecast
Textiles, Trims, Findings, and Materials
Creating and Presenting a Forecast
Appendix Assignment: Develop a Fashion Forecast
About The AuthorsChelsea Rousso teaches fashion merchandising and design at the Art Institute of Fort Lauderdale, focusing on fashion forecasting, design and textiles. She was a creative force in the New York fashion industry for over 20 years specializing in designing dresses and ladies sportswear.
- Fairchild Books
- full colour