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Buying for Different Types of Stores

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

buying,different types of products,buying,at different retail formats,Almost all the duties that are described in the last chapter are performed by a buyer at any type of retail store—no matter what products are sold. As you start to plan your career in retail buying, one of your first decisions should be to determine the types of merchandise that would interest you the most. Are you more interested insoft lines,soft lines orhard lines,hard lines? Soft lines are typically the apparel and accessor

Obtaining Assistance for Making Buying Decisions

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Marketing research is a systematic process of gathering, recording, and analyzing information about problems related to marketing. Good marketing research must be conducted in a comprehensive, step-by-step process; it cannot be haphazard. Marketing research involves using information, or data, from many different sources. As a buyer you must be able to do more than locate information; you must be able to analyze and use the information that you collect.

Forecasting

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

forecast,scope of,Buyers typically develop forecasts to answer questions such as these:

Preparing Buying Plans

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

merchandising management,Integrally related to planning is the necessity to control merchandising decisions. You must check your plans periodically to ensure they are being followed and are achieving the desired results. Your success as a buyer will be measured by how well you plan and control the amount of money spent formerchandise plan,merchandise to yield the desired sales and profit.

Developing Assortment Plans

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Buyers want to have enough products to meet customer demand without having to take markdowns because of having excess inventory. Maintaining such a balanced inventory requires skill and experience and takes considerable planning. As a buyer, you must prepare a detailed assortment plan for each item that you will be purchasing. You must also work within the framework established by your merchandise plan because quantity purchases for all items of merchandise must not exceed your dollar plan. Compr

Making Market Visits and Negotiating with Vendors

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

market visits. negotiationpreparing for,Most buyers begin searching for merchandise in domestic markets because of their closeness and accessibility. However, lower costs are the primary reason that buyers seek out appropriate foreign markets today. As they prepare for trips to either foreignmarket visits. negotiationtypes of markets,Garment District (New York City),or domestic markets, buyers will typically findcentral market,central markets, merchandise/apparel marts, and expositions/trade show

Community and Experiential Stores

Martin M. Pegler and Anne Kong

Source: Visual Merchandising and Display, 7th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

As discussed in Chapter 24, the rules and formulas for store planning are changing. Consumers no longer need to go to a physical store to buy products, and as a result, the strategies for designing stores are no longer the same. Today’s retail strategies revolve around consumer engagement, experiences, and placemaking. It is clear that yesterday’s retail hallmarks of “comfort and convenience” are easily found by shopping online, so store designers have added emphasis on establishing new connectio

Internationalization of Retailing

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Strategic Retail Expansion

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Omaninternational retailerstop 50 global retailersAfter studying this chapter, you should be able to:

Licensing, Franchising, and Strategic Alliances

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

The United States

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Fashion Retailing

Elaine Stone and Sheryl A. Farnan

Source: The Dynamics of Fashion, 5th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Since the earliest days of civilization, people have been swapping, trading, or selling good to each other. Trade centers evolved, primarily out of convenience, as bazaars, markets, and fairs, where buyers and customers could come to a single location to compare and shop for a wide variety of goods. Not until the mid-1800s and the opening of the first department store—the Bon Marché in Paris—did modern merchandising as we know it begin to develop. Even then, it developed differently in the United

Management Strategies for Retail Growth

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Retailing footwear is a diverse activity that encompasses a variety of elements in addition to selling tangible products. Fashion styles and trends move quickly, and there are fluctuations in consumers’ preferences. The technology to design and deliver product to stores is constantly evolving, and the means of display, communication, and promotion of footwear is now highly sophisticated. In recent years there has been rapid development of online retailing. Previously seen as an option or strategi

Visual Merchandising and Design Concepts for Retail, E-Tail and Wholesale

Fiona Armstrong-Gibbs and Tamsin McLaren

Source: Marketing Fashion Footwear. The Business of Shoes, 2017, Fairchild Books Library

Book chapter

Through the exploration of key visual merchandising and design principles, this chapter discusses some of the challenges that are specific to footwear and how these obstacles are overcome through the use of innovative and practical solutions in wholesale, retail, and now e-tail.

Core Design Strategies

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

The visual merchandiser must be a strategic thinker. What’s that? A strategic thinker assesses a task in relation to available resources (tools) and the goal that’s been set. By the end of this chapter, you’ll know that it’s the visual merchandiser—carrying out design strategies created by the store’s management team—who actually brings the store and its merchandise to life.

Layout and Fixtures for Fashion Apparel

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Think of a retail store as a box that’s enclosed by ceiling, walls, windows, and floor. The strategic design of the store involves its exterior aspect (storefront and surroundings) and its interior (walls, floors, windows, doors, signage, lighting, furniture, and fixtures) as well as the arrangement of merchandise, fixtures, and displays on the selling floor. The total effect of these elements creates a statement about what shoppers will find in the box— retail atmosphere.

Nontraditional Retailing

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Changing shopping preferences and emerging technology have encouraged retailers to alter some of their customary methods of communicating about their stores and the products they sell. In some cases, retailers have even changed where and how their goods are sold. These new retailing strategies may affect your career path because they are opening up new opportunities for visual merchandisers. You’ll never be able to say that visual merchandising is static. There are several developing trends discu

Building a Visual Merchandising Department

Judy Bell and Kate Ternus

Source: Silent Selling. Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

Attention to detail makes the difference between a good visual merchandiser and a great one. The way you handle detail on your job determines your working brand identity. Whether you’re presenting mannequins in windows or presenting yourself in the way you dress and act, you are expressing your personal identity. When a visual merchandising executive can look at a display you’ve done and instantly know that you did the work, you’ll know that you’ve established a trademark—a reputation—for a certa

Social media and fashion marketing

Clare Harris

Source: The Fundamentals of Digital Fashion Marketing, 2017, Fairchild Books Library

Book chapter

Social media refers to the media—in the form of video, audio, images, and text—that we create, receive, and share in online social spaces such as video hosting sites, blogs, and social networks.

Color Management

Sandra Keiser, Deborah Vandermar and Myrna B. Garner

Source: Beyond Design. The Synergy of Apparel Product Development, 4th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

“Only those who love color are admitted to its beauty and immanent presence. It affords utility to all but unveils its deeper mysteries only to its devotees.”

Translating Concept to Product

Sandra Keiser, Deborah Vandermar and Myrna B. Garner

Source: Beyond Design. The Synergy of Apparel Product Development, 4th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

“Ideas are magical only when they become real and can be appreciated and analyzed. A sketch translated into a sample garment is the realization of an idea. But it becomes complete only when the garment unites with a body moving in space.”

The Role of Sourcing

Sandra Keiser, Deborah Vandermar and Myrna B. Garner

Source: Beyond Design. The Synergy of Apparel Product Development, 4th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

“Every time you spend money, you are casting a vote for the kind of world you want.”

Pricing and Costing

Sandra Keiser, Deborah Vandermar and Myrna B. Garner

Source: Beyond Design. The Synergy of Apparel Product Development, 4th Edition, 2017, Fairchild Books Library

Book chapter + STUDIO

“Expect more, pay less”

Developing your practice

Sarah Kettley

Source: Designing with Smart Textiles, 2016, Fairchild Books Library

Book chapter

Designers embarking on the development of products within the hybrid mix of smart textiles and wearable electronics must research fiber types and constructions and their applications, found beyond the limits of the traditional fashion sector.

Personal Selling

Kristen K. Swanson and Judith C. Everett

Source: Promotion In The Merchandising Environment, 3rd Edition, 2016, Fairchild Books Library

Book chapter

“When I walked into [the] Han Kjobenhavn [store] last week, from the back of the narrow store, Kasper—thin, good tattoos, perfectly shaped beard, phenomenal accent—shouted, ‘What’s up, man?’ in a disarmingly sincere manner…. He welcomed people like family, let them inhale the store a bit, then slid over when they lingered on an item, offering back story or a barely there nudge to try it on.”

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