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Branding and Logos

Jennifer Grayer Moore

Source: Fashion Photography Archive 2015

Article

Making the brand name or logo of a company a visible and often dominant design feature in a piece of apparel or on an accessory became a defining feature in fashion in the latter part of the twentieth century, especially from 1970 onward. Icons, initials, full names of designers or design houses, and often a combination of two of the aforementioned were woven, printed, embroidered, stamped, and engraved into every conceivable type of material, sometimes as a single motif and often in endless repe

Céline

Laura Snelgrove

Source: Fashion Photography Archive 2015

Designer Biography

Ralph Lauren

Daphne Stylianou

Source: Fashion Photography Archive 2015

Designer Biography

Conventional Work Dress

Colleen Gau

Source: Berg Encyclopedia of World Dress and Fashion. Global Perspectives 2010

Encyclopedia entry

Historically, climate and work environments are primary to the selection and production of work clothing, but safety concerns, economic and business climates, fashion, and ethics find a place in the clothing narrative of Western civilizations. As crops and animals were domesticated, empires emerged in the Nile and Mediterranean regions, and the classification of skill groups became more distinct. Animal skins were replaced by woven garments by the time people had settled into communities. Herding

Logos

Jane Pavitt

Source: The Berg Companion to Fashion 2010

Encyclopedia entry

Brands and Labels

Jane M. Pavitt

Source: The Berg Companion to Fashion 2010

Encyclopedia entry

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