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Source: The Berg Companion to Fashion, 2010, Berg Fashion Library
Liberty’s early catalogs, published from 1881, featured silks remarkable for their variety of color, print, and weight. By the 1880s Liberty’s name had become a trademark. “Liberty Art Fabrics” were sensuous and subtly colored, widely admired and imitated. Fashionable aniline dyes were rejected in favor of natural colorings; lack of chemical adulteration, antiquity of design, and irregularity of weave, indicating hand production, were also emphasized.