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Exotic Narratives in Fashion: The Impact of Motifs of Exotica on Fashion Design and Fashionable Identities

Jennifer Craik

Source: Modern Fashion Traditions. Negotiating Tradition and Modernity through Fashion, 2018, Berg Fashion Library

Book chapter

In the context of exploring the prevalence of exotica in fashion, Jennifer Craik investigates the use of Indigenous Aboriginal motifs in Australian fashion and textiles. Furthermore, she argues that this occurs in a cyclical process of acclamation followed by renunciation coinciding with periodic displays of, and debates about, national identity. Increasingly, nationalism is being defined through the sophisticated blending of indigenous and ‘Australiana’ inspirations in colourful textiles, fashio

Being Fashionable in the Globalization Era in India: Holy Writing on Garments

Janaki Turaga

Source: Modern Fashion Traditions. Negotiating Tradition and Modernity through Fashion, 2018, Berg Fashion Library

Book chapter

Using a case study of ‘holy fashion’ in India, Janaki Turaga explores why this has become so popular in a nation that is grappling with rapid modernization and globalization amid the retention of the traditions and heritage of ancient India. Indicatively, fashion-conscious Indians have embraced a diverse range of ‘secularised sacred’ fashion garments that were previously reserved for believers in culturally prescribed sacred contexts in order to demonstrate fashion and lifestyle statements. Garme

Cultural Appreciation or Cultural Appropriation

Celia Stall-Meadows

Source: Bloomsbury Fashion Business Cases

Level: Introductory

Business case

A fictional fashion accessories business, Reflections, has expanded its line of fashion jewelry into an uncharted area of Native American-inspired designs. The new jewelry collection, Tribal, is inspired by beautiful Native American culture and art, such as feathers, arrows, and dream catchers. Reflections’ Tribal jewelry collection generates only marginal success in sales, until a popular Hollywood celebrity is photographed wearing one of the Tribal pieces. The red-carpet runway images circulate

Who Owns Genuine Ugg/UGG® Boots in the Global Footwear Marketplace?

Rachel Matthews

Source: Bloomsbury Fashion Business Cases

Level: Intermediate

Business case

There is an ongoing legal dispute surrounding the use of “ugg,” “Ugg,” and “UGG®,” all terms used to describe a form of flat-soled slip-on sheepskin boot. The case raises a number of points of contention concerning intellectual property (IP) in the global fashion marketplace. This case study uses published material to examine differing applications of the term “ugg”/“UGG®” and the issues this raises around IP protection. Ugg boots have their origins in Australia, produced as a by-product of the w

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