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Reel to Real Life: Re-Fashioning India from Bollywood to Street

Arti Sandhu

Source: Indian Fashion. Tradition, Innovation, Style 2015

Book chapter

Cinema in India is an extremely influential cultural medium. India has the world’s largest film industry with over 1,000 films produced every year in more than 20 languagesIbid. and over 14 million Indians go to the movies on a daily basis.In 2008 the industry was valued at approximately US$2.2 billion, and expected to grow by 9 percent p.a. till 2015 (Deloitte 2011 report: “Media & Entertainment in India Digital Road Ahead.” www.deloitte.com/in [accessed June 4, 2013]) Many more watch them at ho

Fashion and Spectacle

Clare M. Wilkinson-Weber

Source: Fashioning Bollywood. The Making and Meaning of Hindi Film Costume 2014

Book chapter

Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.

Costume and the Body

Clare M. Wilkinson-Weber

Source: Fashioning Bollywood. The Making and Meaning of Hindi Film Costume 2014

Book chapter

The difference between a costume designer and fashion designer? The boutiques, they can just provide you with a salwar kurta, but not a good fit. For a film you require to be perfect. If you have a defect on the shoulders, if you have a defect on your arm, if you have a defect on your waist or hips, it is the costume designer who has to work on that and see how you are looking. Whatever defect is there in your body has to be removed.

Beyond the Screen

Clare M. Wilkinson-Weber

Source: Fashioning Bollywood. The Making and Meaning of Hindi Film Costume 2014

Book chapter

Who ever saw his old clothes—his old coat, actually worn out, resolved into its primitive elements, so that it was not a deed of charity to bestow it on some poor boy…

The People and Places of Costume Production

Clare M. Wilkinson-Weber

Source: Fashioning Bollywood. The Making and Meaning of Hindi Film Costume 2014

Book chapter

Cultural fields are vulnerable to the effects of time in that no field can be expected to remain the same, even as its products and its rationale appear consistent. The essential framework of costume production in Mumbai has remained the same for nearly one hundred years, including its institutional figures (on-set costumers, or dressmen) and local economic contingencies (the vast number and versatility of tailors in the city). But any conversation with retired personnel brings to light the chang

Costume and Character: Wearing and Being

Clare M. Wilkinson-Weber

Source: Fashioning Bollywood. The Making and Meaning of Hindi Film Costume 2014

Book chapter

My clothes may express the dressmaker, but they don’t express me.

Dressing the Past

Clare M. Wilkinson-Weber

Source: Fashioning Bollywood. The Making and Meaning of Hindi Film Costume 2014

Book chapter

The demands of costuming for period films are, in some ways, comparable to those for contemporary films. At the same time, they are distinctly different, since the clothes must evoke in viewers a sense of a past of which they typically have little or no direct experience.This is the “veridiction contract” (Calefato 2004, 92), which refers to the production of “truth” within constrained social and historical circumstances. In other words, not only must what is considered to be true conform to cert

Diverting Denim: Screening Jeans in Bollywood

Clare M. Wilkinson-Weber

Source: Global Denim 2011

Book chapter

During a research visit to Bombay in 2008, I asked a young costume assistant, as we sat talking in a suburban Bombay coffee house, how often she had sourced jeans for films. She replied: ‘Denim is big in films. Our actors are wearing denim throughout the film. They have to have jeans, unless they are wearing a suit. I cannot think of a film where we haven’t used jeans, even actresses.’

Bollywood Fashion

Vandana Bhandari

Source: Berg Encyclopedia of World Dress and Fashion. South Asia and Southeast Asia 2010

Encyclopedia entry

In its early years, Indian cinema showcased the culture and traditions of the country, with mythology, religion, and history providing the predominant themes. The custom of wandering minstrels who would narrate legends and stories from the epics in villages, fairs, and marketplaces was an integral part of Indian culture. Dance and drama were a necessary component of the storytelling tradition, and the roots of Indian cinema go back to this. One of cinema’s earliest exponents was Dada Saheb Phalke

South Asian Diaspora

Hazel A. Lutz

Source: Berg Encyclopedia of World Dress and Fashion. South Asia and Southeast Asia 2010

Encyclopedia entry

The South Asian diaspora extends into many different nations around the globe. The rate of migration accelerated during the colonial and postcolonial eras, when many distinct communities, and communities within communities, were established around the world. A diaspora is a triadic relationship among a local group of dispersed people, the homeland from which they have come, and the new location in which they reside. Being a member of a diaspora entails a paradoxical feeling of being both at home

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