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Virtual Appropriation

Melitta Baumeister

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

This project was undertaken as part of Melitta’s BFA senior thesis collection at Pforzheim University in Germany in 2010. The collection comprised eight looks and took five months to create. It was shown to an industry panel and Melitta also created a follow-up exhibition in a public space. As a result, she was nominated for the Apolda European Design Award 2011, an award scheme aiming to support and promote promising young European designers.

Virtual Appropriation

Melitta Baumeister

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

In this next phase of the process, Melitta moved the concept of appropriation forward by creating ‘couples’ (one design that is ‘copying’ the other in a certain way). She saw this as a continuation of developing form and worked with copies or ‘couples’ of designs mostly within the inner lines and garment details. This enabled her to see the act of ‘copying’ as a way to reach an ideal of form or design. She also created groups in colour to further explore the concept.

Virtual Appropriation

Melitta Baumeister

Source: Fashion Thinking. Creative Approaches to the Design Process, 2013, Fairchild Books Library

Book chapter

The first two garments that Melitta constructed were derived from one jacket shape. The second piece was a bodysuit that had padding in the shape of the first jacket. The third and fourth outfits ‘copied’ each other in that the fourth used a jacket-shaped flock print on a transparent organza dress and the third used a shirt-shaped flock print on a transparent organza dress.

Fashion’s Digital Body: Seeing and Feeling in Fashion Interactives

Eugenie Shinkle

Source: Fashion Media. Past and Present, 2013, Berg Fashion Library

Book chapter

For many years, the photograph has been fashion’s primary media form. Over the past decade, however, the dissemination of fashion has grown to encompass much more than still images: it now includes films, podcasts, Web sites, sound works, online magazines and other forms—all increasingly articulated around virtual bodies and located in virtual spaces. These days, the launch of a collection by a major fashion house is accompanied by a cross-platform media experience: ‘streamed as a YouTube runway

Body and Beauty

Patrizia Calefato

Translated by Sveva Scaramuzzi

Source: Berg Encyclopedia of World Dress and Fashion. West Europe, 2010, Berg Fashion Library

Encyclopedia entry

The concept of human “race” was extended for the first time from its meaning of “lineage” or “descent” by Georges Cuvier (1769–1823) who gave it a classificatory, hierarchical meaning. During the nineteenth century, this conception led to racial biology and eugenics. Notwithstanding the researchers’ intentions, the idea of “race” constituted the basis for nineteenth- and twentieth-century racist ideologies. The idea of feminine beauty also evolved in relation to the genesis of racism. Fashion bec

Virtual Worlds, Dress, and Fashion

Sarah Barbara Watstein and Kelly Czarnecki

Source: Berg Encyclopedia of World Dress and Fashion. Global Perspectives, 2010, Berg Fashion Library

Encyclopedia entry

A new category of Internet sites has appeared during the last decade—virtual worlds or immersive environments—with fashion playing an important role. In these environments, visitors, also called residents, have established thriving communities interacting on various levels as “avatars,” originally a Hindu word, here used to describe the embodiment of the user within the environment. Modifying one’s look as an avatar is popular among teens and adults. Second Life has the largest following of any v

Virtual Sensation: Dress Online

Suzanne Loker and Susan P. Ashdown

Source: Dress Sense. Emotional and Sensory Experiences of the Body and Clothes, 2007, Berg Fashion Library

Book chapter

Computer technology creates many visualizations of dress and the body never before available. Commercial websites offer a location for advertising clothing and other products to consumers (B2C) and businesses (B2B) so that location becomes irrelevant. These commercial sites primarily take the form of regular online retail or wholesale stores where products can be shown as static images. Technology exists for even more elaborate images, showing models swishing down virtual runways (see www.optitex

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