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Introduction

Sheila Cliffe

Source: The Social Life of Kimono. Japanese Fashion Past and Present, 2018, Berg Fashion Library

Book chapter

Think Fashion or Tradition?

Sheila Cliffe

Source: The Social Life of Kimono. Japanese Fashion Past and Present, 2018, Berg Fashion Library

Book chapter

Kimono lovers may question the necessity for this chapter at all. Why does it matter if kimono is regarded as fashion or tradition anyway? It matters because the WestWest in general, and FranceFrance in particular, have claimed the fashioncenter ofcenter of fashion as their own and still retain a hegemonyhegemony in fashion discourse. Even at a fashion technology conference at the most prestigious fashion fashionschoolschool in TokyoTokyo in 2014, I heard two Japanese professors referring to Pari

Tracing Trends in Heian and Edo

Sheila Cliffe

Source: The Social Life of Kimono. Japanese Fashion Past and Present, 2018, Berg Fashion Library

Book chapter

It is probably impossible to pinpoint a moment or location at which fashion started. Chapter 1 outlined five defining aspects of fashion from a body of fashion fashiontheorytheory, and now we return to the story of kimono, in the light of those five aspects. References to clothing used in functional ways or to uphold custom(s)customs, traditions, or the status quo are to be expected, so here the search is for deviations from such norms. The search is for any shreds of evidence of clothing used in

Mode Becomes Modern: Meiji to Twenty-First Century

Sheila Cliffe

Source: The Social Life of Kimono. Japanese Fashion Past and Present, 2018, Berg Fashion Library

Book chapter

Kon’s work showed that at the beginning of the 1950s, half of the women walking in GinzaGinza were wearing western clothing, which was on the increase as kimono wearing declined. cultureJapaneseJapanese women did not suddenly change from kimono to western dressdress, but even those who stayed in kimono brought up their childrenchildren wearing western clothes. Thus kimono began to vanish from everyday life, and a postwar generation grew up without it. So the natural order of a mother teaching her

In Press and Picture: Kimono Discourse

Sheila Cliffe

Source: The Social Life of Kimono. Japanese Fashion Past and Present, 2018, Berg Fashion Library

Book chapter

This chapter examines kimono in printed texts, both writtenwritten and visual. This is important because printed text is largely responsible for the creation of trends and their diffusion among groups of consumers; thus it plays a key role in the fashion cycle. As Chapters 1–3 show, the written word is a key source for finding out about kimono in the past, as even when fabric or garments remain, these alone cannot enlighten us about their usage. Novels, trading tradingdocumentsdocuments, and patt

Making and Marketing

Sheila Cliffe

Source: The Social Life of Kimono. Japanese Fashion Past and Present, 2018, Berg Fashion Library

Book chapter

The market research data in the “Kimono industryIndustry White Paper” revealed the strong downward trend in kimono sales after the economic bubble in the mid-1980s, see Chapter 3, Chart 3.1. The reasons were not only the increasingly poor state of the economy, but, as explained in that chapter, the unwieldy distribution system associated with a crafts-based industry and also the perceptions about kimono being expensive and difficult to wear that had been created by the industry itself. The effect

Wearers and Wardrobes

Sheila Cliffe

Source: The Social Life of Kimono. Japanese Fashion Past and Present, 2018, Berg Fashion Library

Book chapter

Wardrobe(s)Wardrobe(s)wardrobe studiesThe fashion fashionsystemsystem is realized in the creation of the fashion items, and in their diffusion to the public through mediamedia images. However, a fashion system does not exist without fashion leaders and followers. If there are no wearers, then there is no fashion. This chapter investigates kimono wearing practice through a wardrobe survey of kimono wearerskimono wearers, discussion of kimono group(s)groups, and also through interviews with kimono

Returning Kimono to the Streets

Sheila Cliffe

Source: The Social Life of Kimono. Japanese Fashion Past and Present, 2018, Berg Fashion Library

Book chapter

The hegemonyhegemony that continues to state either directly or indirectly that fashion is a product of European society is facing increasing challenges, and we appear to be in the midst of a paradigm shift. The story of the kimono can be considered one of these challenges. Clothing history in Japan shows an obsession with selfself-presentation going way back to early historical records. While accomplishment in all the arts was desirable for the HeianHeian Edoperiodperiod woman, the most importan

Locating Sources in Foreign Markets

Richard Clodfelter

Source: Retail Buying. From Basics to Fashion, 6th Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

Making the decision to import purchases from foreign sources requires that you prepare yourself for entering the global marketplace. Learn as much as you can about the people,brands generics,merchandise,merchandise quality of,global marketplace choosing the right sources,identifying reasons to buy from,buying,benefits of foreign sources,the culture, and the retailing practices of any country that you are considering as a foreign source. Possibly even learn a new language or at least a few key phr

Trend Forecasters—Fashion’s “Insurance Companies”

Jenny Lantz

Source: The Trendmakers. Behind the Scenes of the Global Fashion Industry, 2018, Berg Fashion Library

Book chapter

We used to say that if you can find areas of fear, uncertainty and doubt, that’s a sign that you should study them more closely. (Neil Bradford, CEO (2008–2009), WGSNWGSN)

Travelling the Street Style Blogosphere: Amateur Anthropology from Around the Globe

Brent Luvaas

Source: Street Style. An Ethnography of Fashion Blogging, 2018, Berg Fashion Library

Book chapter

‘People urban cosmopolitanism of Helsinki (Finland)Karjalainen, SampoHel Looks (blog)Helsinki (Finland)urban cosmopolitanism ofHelsinki (Finland)punk rocker culture inHelsinki (Finland)watching has always been my obsession and my hobby’, Liisa Jokinen told me, as we chatted in June of 2012 via the voice-over-internet protocol of Skype. ‘I’ve always been interested in peoples’ clothes, why [they] wear certain things, and the reason behind their outfits, what kinds of stories [go into them]. So it

Neither East Nor West: Japanese Fashion in Modernity

Toby Slade

Source: Modern Fashion Traditions. Negotiating Tradition and Modernity through Fashion, 2018, Berg Fashion Library

Book chapter

Toby Slade analyses how the opening up of Japan during the Meiji period (1868–1912) resulted in the abolition of feudal sumptuary laws as a product of economic and social embourgeoisement that transformed aesthetic tastes. In particular, it resulted in the popularization of samurai tastes that were previously the province of the elite. One sign of this was the availability of imported fine textiles such as cotton and silk to ordinary people who embraced the spirit of modernity and expressed throu

Licensing, Franchising, and Strategic Alliances

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Asia and Australia

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Feminist Ideologies in Postmodern Japanese Fashion: Rei Kawakubo Meets Marie Antoinette in Downtown Tokyo

Ory Bartal

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

In the 1970s, the modernistic social paradigm collapsed in many post-industrial countries. In Japan, it resulted in the falling apart of the homogeneous culture that hailed collectivism. Various groups began to form. In 1970s Tokyo, the Karasu-Zoku (raven tribe) emerged as a parallel to the British Punk movement. Alongside the karasu-zoku was the an-non-zoku, a young and fashionable “tribe” consisting of women who enjoyed reading the mass communicationmagazinesmagazines an-an and non-no. The idea

Introduction to the Digital Landscape

Wendy K. Bendoni

Source: Social Media For Fashion Marketing. Storytelling in a Digital World, 2017, Fairchild Books Library

Book chapter

The evolution of the Internet over the past two decades has paved the way for social media networks to capitalize on today’s hyper-connected world. Social media is all about capturing and sharing the in-the-moment updates, and delivering the message of “real time” (live stories). Digital innovation continues to influence the expectations of marketers, managers, and consumers alike. In the previous chapter, we explored how the digital landscape disrupted the traditional fashion industry and forged

Fashion Politics and Practice: Indian Cottons and Consumer Innovation in Tokugawa Japan and Early Modern England, C. 1600–1800

Beverly Lemire

Source: Dress and Ideology. Fashioning Identity from Antiquity to the Present, 2017, Berg Fashion Library

Book chapter

textilescottonJapansixteenth–seventeenth centuriesEnglandsixteenth–seventeenth centuriesConsumerism, consumptionThe historical characteristics of consumer behavior have been the subject of intensive study for a generation.Among the pioneer studies see: Jan De Vries “Peasant Demand and Economic Development: Friesland 1559–1700,” in William Parker and E. L. Jones eds, European Peasants and their Markets, Princeton: Princeton University Press, 1975; Economic Policy and Projects: The Development of a

Michiko Koshino

Alessandro Esculapio

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Kosuke Tsumura

Alessandro Esculapio

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Guiliano Fujiwara

Elizabeth Glendinning

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Margaret Howell

Elizabeth Glendinning

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Mitsuhiro Matsuda

Elizabeth Glendinning

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Kansai Yamamoto

Elizabeth Glendinning

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

Lolita

Kathryn A. Hardy Bernal

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Article

The Lolita fashion-based subculture, once an underground Japanese movement, is a burgeoning worldwide industry. The style, represented by women who dress in childlike clothing, emerged on the streets in the 1970s, gaining impetus within the J-rock (Japanese rock) music scene of the 1990s. The visual kei band Malice Mizer formulated their look on New Romantic glam, inspired by 1980s collaborations between Vivienne Westwood and Malcolm McLaren; fans of the guitarist, Mana, began to mimic his unique

Junya Watanabe

Stephanie Edith Herold

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

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