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South America

Brenda Sternquist and Elizabeth B. Goldsmith

Source: International Retailing, 3rd Edition, 2018, Fairchild Books Library

Book chapter + STUDIO

After studying this chapter, you should be able to:

Carolina Herrera

Emily M. Orr

Source: Fashion Photography Archive, 2015, Fashion Photography Archive

Designer Biography

History of Dress in Venezuela

Cecilia Rodríguez Lenmann

Source: Berg Encyclopedia of World Dress and Fashion. Latin America and the Caribbean, 2005, Berg Fashion Library

Encyclopedia entry

With Venezuelan independence in 1830, debates ensued regarding the newly autonomous nation. For some, the Spanish legacy was important; for others, it represented colonial tyranny. These issues were reflected in dress. Until independence, embracing austere Spanish dress did not seem problematic, but subsequently French fashion seemed more fitting to the new republic’s liberal ideals. Spanish mantillas and modest dress tended to be worn for religious events, and French fashions for balls and socia

Visualizing Difference: The Rhetoric of Clothing in Colonial Spanish America

Mariselle Meléndez

Source: The Latin American Fashion Reader, 2005, Berg Fashion Library

Book chapter

Walter Mignolo observes that the lack of writing along with the lack of clothing and cannibalism constituted three crucial elements often used in the construction of Amerindian images: “Not having it yet or having it in excess were two cognitive moves used by Europeans in constructing the identity of the self-same by constructing at the same time, the image of the other” (Mignolo 1992: 312). Written as well as visual texts usually contrasted the nakedness of the indigenous people with the presenc

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