Aurore Bardey Aurore Bardey is with the London College of Fashion and London Metropolitan University Utkarsha Mehdiratta Utkarsha Mehdiratta is with the London College of Fashion, 2021

Consumer Reaction and Perception of the Physical, Visual Presentation of Debenhams’ Discounting : Prime Trading Versus Sale Visual Merchandising Standards

Business case

Lesley A. Taylor, 2021

The Cook, the Worker, the Cryer, and the Player

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Anne Peirson-Smith, 2020

The Co-operative Advertising Fiasco

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Nancy J. Rabolt Judy K. Miler, 2018

Corporate-owned Stores Versus Franchising for Comfort Cloud Shoes

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Denise T. Ogden and James R. Ogden (Original Authors), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Cotton Incorporated : Promoting a Raw Material

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Patty Mitropoulos Michael P. Londrigan Jacqueline M. Jenkins, 2021

Creating a Six-Month Merchandise Plan for a Founding Department Store

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Nancy J. Rabolt Judy K. Miler, 2018

Creating a Sustainable Luxury Fashion Brand

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Debbie Moorhouse Danielle Moorhouse, 2019

Creating an Effective Mission Statement: Why, How, and Next Steps

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Michele M. Granger (Original Author), Leslie Davis Burns (Revising author), 2019

Creative Kids Wear’s Short Run

Business case

Connie Ulasewicz (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Credit Problems and Order Nightmares

Business case

Courtney Cothren (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Cultural Appreciation or Cultural Appropriation : Native American-Inspired Jewelry Design

Business case

Celia Stall-Meadows, 2018

Customer or Competitor? : Merchandising Underwear

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Lorynn Divita, 2018

Customer Relationship Management Programs of Wing Tai Asia Retail

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Michael Charles Daniel Rezandi Cheong Wei Quan, 2019

Dastkari Haat Samiti: Sustaining and Nurturing Traditional Craft and Craftspeople in India

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Vandana Bhandari, 2022

Dealing with Toxic Consumers : New Balance’s Dilemma

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Myles Ethan Lascity, 2018

Death by Nylon : Managing Communications in a Facebook Brand Community

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Tony Cooper, 2018

The Denim Dilemma at Velvet Sun Boutique

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Joy M. Kozar and Christina Piccinni (Original Authors), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Department Stores and the “Retail Apocalypse” : How Might American Retailer Macy’s Survive?

Business case

Priscilla Martinez Lorynn Divita, 2019

Depop the Social Shopping Platform : Developing the Business Model for International and Physical Expansion

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Helen Beney, 2019

Descente’s Multi-brand and Localization Management Strategies

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Koji Yoshimoto, 2019

Design Piracy within the Fashion Industry

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Jongeun Rhee Kim K. P. Johnson, 2018

Developing Mannish Model Stocks : Merchandising Strategies for Menswear Retailers in the Early 1940s

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Jennifer M. Mower, 2019

Di$count Universe : Luxury Brand in a Postmodern World

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Michael Beverland, 2019

Diane von Furstenberg: A Heritage Brand Battling Decline in the Premium Womenswear Market

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Jamie Elliot Bethan Alexander, 2025

Diego’s Faces Fashion Slump

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Denise T. Ogden (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Digital Heritage Storytelling at Mulberry

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Amanda Grace Sikarskie, 2018

Digital Only Retail: Assessing the Necessity of an ASOS Physical Store within Omnichannel Retailing to Drive Brand Equity

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Gemma-Lee Parker Bethan Alexander, 2022

Discarded Hotel Linens: An Overlooked Business Venture Opportunity

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Aseel Binhajib Rachel Eike Connie Ulasewicz, 2021

Distinctive Competency Strategies for Small Fashion Retailers

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Rosita binti Mohd. Tajuddin, 2020

Dries Van Noten : Sustainable Luxury Fashion

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Annette Condello, 2018

e-Commerce and Counterfeits: Amazon’s Dilemma

Business case

Alexis DowellLorynn Divita, 2019

Elegance Uses Data Mining to Solve Vendor Fit Problems

Business case

Ellen McKinney and Steven McKinney (Original Authors), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Ellistons Department Store : Merchandising Strategies for a Multichannel Retailer

Business case

Anthony Kent Justine Davidson Ruby Fowler, 2018

Embargo of Flotilla

Business case

Ea Sanchez-Persampieri Marie Segares, 2020

Employee Morale: My Lullaby, Fifteen Years Later

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Marcia Morgado (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Epigram : Lifestyle Merchandising and Brand Management

Business case

GiHyung Kim YoungJee Suh, 2018

Evaluating Nordstrom’s Success as an Omnichannel Retailer

Business case

Caroline Kopot Jaleesa Reed, 2020

Exasperation with Exclusitivity

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Judy K. Miler Nancy J. Rabolt, 2018

Exclusivity and Expansion into Brick-and-Mortar : OFRA Cosmetics Executive and Creative Decisions for a Retail Partnership

Business case

Melodie Davis-Bundrage, 2019

Experiential Learning Through Concept and Pop-Up Retailing : Design, Marketing, and Store Management Strategies of a Unique, Student-Led Retail Store: Re:So, Solent University’s Retail Initiative

Business case

Lesley Taylor, 2019

Exploring Design for Disassembly : Circular Fashion Strategies for a Sustainable Future

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C. Zoe Schumm Ha Eun Chae Kyung Hee Choi, 2024

Fabindia: Fashion with Social Objectives

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Dinesh Kumar Punam Gupta, 2018

Fabric Choices for Brooks Brothers’ Made-to-Measure Dress Shirts

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Leslie Davis Burns Kathy K. Mullet, 2018

The Fabric Problem

Business case

Diane Cantua (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

FABSCRAP: Building Stakeholder Awareness for Reducing Fashion Industry Waste

Business case

Margaret L. Bishop, 2018

FABSCRAP: Scaling Operations for Greater Impact in Reducing Fashion Industry Waste

Business case

Margaret L. Bishop, 2018

The Face Shop : The Market Leader Transforming the Landscape of the Korean Cosmetics Industry

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Sunwoo Kim, 2018

Fallout of H&M in China : The Backlash of Consumer Boycotts: Managing the Communication Crisis of Xinjiang Cotton Incident

Business case

Dimin Wang Macau University of Science and Technology, Macau Jovanie Tuguinay De La Salle University, The Philippines, 2025

Fashion Advocacy and Film

Business case

Katie Friedlander-Boss, 2020

Fashion Merchandising Management and Customer Returns

Business case

Jennifer Mower, 2024

The Fashion Retail Market in Singapore : Discovering the challenges of local brands through a collaborative work structure

Business case

Michael Charles Daniel Rezandi Cheong Wei Quan, 2018

Fast Fashion and the Environment: Is there a Solution?

Business case

Nancy J. Rabolt Judy K. Miler, 2018

Faux, Faux Fur : Responding to Supply Chain Crises

Business case

Myles Ethan Lascity, 2018

Faux Fur and Ecopel’s Solutions to Sustainability Challenges in the Luxury Fashion Supply Network: Innovating Textiles for Luxury Brands in a Changing Market

Business case

Judith Hepner, 2025

The Flannel Organic Fiber Fiasco

Business case

Connie Ulasewicz (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Forecasting Fashion in Menswear

Business case

Janice Ellinwood (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Forecasting Strategies for Under Armour Golf

Business case

Michele M. Granger (Original Author), Leslie Davis Burns (Revising author), 2019

Forty Five Ten after COVID-19 : Can a Luxury Department Store Revitalize Their Direct-to-Consumer Business and Create an Engaging Online Experience That Brings Their Physical Brand Experience to Life?

Business case

Kelcie Slaton Caryn Pang Jessica L. Hurst, 2023

The Founder’s Day Special

Business case

Nancy J. Rabolt Judy K. Miler, 2018

Frayed Fashion: Preparing a Thrift Store for Opening Day : Market Research, Visual Merchandising, and Special Events

Business case

Celia Stall-Meadows, 2022

Frustration in the Menswear Department

Business case

Nancy J. Rabolt Judy K. Miler, 2018

The Future for Under Armour : Maintaining Brand Equity

Business case

Lisa Hodgkins, 2018

Gap Inc.’s Sourcing Dilemma : Stay or Leave China?

Business case

Sheng Lu, 2019

Generational and Cultural Differences in Perceived Values of Luxury Products

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Ka Tat Nixon ChenKa Tat Nixon Chen is based at Mahidol University International College, Tourism and Hospitality Management Division, Thailand., 2020

Giorgio Armani and Utilizing the Red Carpet

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Thea Macdonald, 2018

The Glossier Effect: Translating a Direct-to-Consumer Digital Brand into Bricks-and-Mortar Retail

Business case

Katherine Duffy, 2021

Growth of Green Apparel Manufacturing Strategies in Bangladesh : The Sustainable Road Ahead

Business case

Maher Anjum Lynne Hammond, 2018

G-Star RAW and Life Cycle Assessment of Cotton

Business case

Leslie Davis Burns, 2019

H&M Brand Collaborations: What Does the Future Hold? : How Can the Global Retailer Maintain and Develop Their Brand Collaborations?

Business case

Lindsay Pressdee, 2019

H&M Post-Rana Plaza : Can Fast Fashion Ever Be Truly Ethical?

Business case

David S. Waller Helen J. Waller, 2018

H&M Under Attack : How Greenpeace Threatened a Brand’s Reputation in Sustainability

Business case

Rosanne P. Hart Camille Kraeplin, 2018

Harris Tweed Authority: Assuring Brand Integrity of Harris Tweed®

Business case

Leslie Davis Burns, 2021

Hashtags and Content: Creating a Social Media Strategy for an Emerging Brand

Business case

Thomai Papathanasiou, 2020

Heritage Brand Collaborations and Co-brandings : Pendleton Woolen Mills

Business case

Leslie Davis Burns, 2018

The Hiut Denim Company : Is One Product Enough?

Business case

Clare McTurk, 2018

Home Shopping Dilemma

Business case

Janice Ellinwood (Original Author), Judy K. Miler and Nancy J. Rabolt (Revising authors), 2018

How a Socially Responsible Company Can Continue Their Success : A Case of the Shoes Brand soleRebels

Business case

Haekyung YuMihret Mulugeta, 2019

How Content Strategy Can Support Brand Storytelling : The Case of Rapha and the Creation of a Luxury Cycling Wear Company

Business case

Bryce Quillin Jessica Quillin, 2024

How Simply Suzette Reshapes the Denim Industry by Bridging the Gap with Consumers : Opening up the Dialogue on Sustainable Denim for a Global Consumer

Business case

Vladimira Steffek Rossie Kadiyska Ly Cam Nguyen, 2022

How to Promote Human Rights through Apparel Sourcing and Trade? : Debate on Terminating Cambodia’s Eligibility for EU’s Everything But Arms Program

Business case

Sheng Lu, 2021

Idols as Brand Ambassadors in China

Business case

Amanda Sikarskie, 2021

The Impact of the Influencer : Developing a Social Media Strategy

Business case

Anna Fenlon, 2018

The Impossible Goals

Business case

Nancy J. Rabolt Judy K. Miler, 2018

Indigenous Designs Corp : Global Sourcing and Corporate Social Responsibility

Business case

Leslie Davis Burns, 2018

Indochino: The Customer Experience From Online to Bricks-and-Mortar : Shopping of the Future: Customization and Personalization in Menswear

Business case

Flora Brunetti, 2018

The Industry vs The Indie: The case of Zara vs Tuesday Bassen : Fast Fashion, Unlawful Copying, and Enamel Pins

Business case

Roxanne Peters, 2018

The Inexperienced Buyer

Business case

Judy K. Miler Nancy J. Rabolt, 2018

The Influence of “Gone with the Wind” on the American Fashion Industry in 1939 and 1940: Six-Month Dollar Merchandise Plans

Business case

Jennifer Mower, 2025

Influencer Backlash and Instagram-Built Brands : Examining the Way Forward for Imvely and Ji-hyun in South Korea and Beyond

Business case

Inhae Choi Michael Beverland, 2019

International Strategies for Cosmetics Companies : Kolmar Korea

Business case

Janghyun Kim Ilhyun Bae, 2018

The Internationalization of Streetwear Brand Supreme New York: Cop or Flop?

Business case

Ranjit Thind, 2020

Is H&M’s Brand Architecture Resulting in Competitive Challenges?

Business case

Sarah Youd Michael Beverland, 2019

Is the Future of Fashion, Pineapples? Commercializing Biomaterials

Business case

Alice Payne Luis Quijano, 2023

Is The Purchase Worth The Risk?

Business case

Judy K. Miler Nancy J. Rabolt, 2018

Issues in Implementing 3D Technology : GOOD PEOPLE Co. Ltd.

Business case

Kyunghi Hong, 2018

JCPenney’s “Fair and Square” Pricing Strategy a Bust : Back to the Basics for the Win!

Business case

Amy J. Shane-Nichols Jessica L. Hurst, 2018

Jeremy’s Problem: A Possible Drug Situation

Business case

Peggy Gorbach (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

John Smedley : Transforming a British Luxury Family Business

Business case

Bethan Alexander, 2018

Kat Von D Beauty to KVD Vegan Beauty, or How to Recover the Loss of the “Celebrity” in a Celebrity Brand

Business case

Rachel Lamarche-Beauchesne, 2021

Kathrine Baumann’s Campaign Against Counterfeiting

Business case

Karen Marchione and Sara Marcketti (Original Authors), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Katie’s Kloset in Cedar Spring Groves : Sales, Smoke, and Small Town Business

Business case

LuAnn R. Gaskill (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Kick Concierge: Pivoting through COVID-19 and the Creation of a Frictionless Customer Journey

Business case

Cameron Dukes Caryn Pang, 2022

Kickstarting a Brand : Using Crowdfunding to Launch a Brand

Business case

Eda Sanchez-Persampieri Marie Segares, 2018

KLWD: Launching a Streetwear Start-up

Business case

Vladimira Steffek Rossie Kadiyska Deanna Ceelen, 2021

The Knockoff

Business case

Nancy J. Rabolt Judy K. Miler, 2018

Know Your Size! Educating Online Consumers

Business case

Norsaadah Zakaria, 2019

Kowtow : Adding a Unisex/Gender Neutral Collection

Business case

Leslie Davis Burns, 2018

Laceluxe: Luxury Lingerie Pursuit

Business case

Anupama Pasricha Bailey Ortley, 2021

Learning to Document Performance at a Specialty Retailer

Business case

Joseph H. Hancock (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Lenzing Group and Eileen Fisher

Business case

Leslie Davis Burns, 2018

Licensing Pitfalls

Business case

Suzanne G. Marshall (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

The Lime-Green Colored Glove : Product Design and Development, and Buyer Liaison

Business case

Valerie Wilson Trower, 2018

Livestreaming e-Commerce: A Fad, a Niche, or a Tried-and-Tested Recipe : Adapting the Livestreaming Business Model for HSN

Business case

Ruirui Zhang, 2022

Louis Vuitton Versus My Other Bag : Luxury Brand Protection

Business case

Agnieszka Witońska-Pakulska, 2018

lululemon athletica : Production and Quality Assurance

Business case

Leslie Davis Burns Kathy K. Mullet, 2018

Luxury Resale: A Circular Strategy by Vestiaire Collective

Business case

Katherine Duffy, 2021

Making Fashion Transparent : What Consumers Know about the Brands They Admire

Business case

Iva Jestratijevic Nancy A. Rudd, 2018

Managing the Used Clothing Trade

Business case

Shannon Brady Sheng Lu, 2020

Manufacturing Garments with Robots

Business case

Leslie Davis Burns, 2019

Marketing Ethical, Sustainable, and Fair Trade Brands

Business case

Andrea B. Reyes, 2018

The Marketing Model of the Fragrance Industry

Business case

Terry Allan Burstein, 2019

Max Wild’s Sporting Goods : Omni-Channel Retailing

Business case

David Loranger, 2018

Melin Tregwynt- Fashioning Welsh Wool for a Global Luxury Market

Business case

Joanne Hurley, 2021

Men’s Suits and Price Inflation during the Second World War

Business case

Jennifer Mower, 2024

Merchandise Assortment Dilemma for a Member’s Only e-Commerce Retailer

Business case

Chitra Dabas Sarah Cody Heather Norgord, 2022

Merchandise Buying for a Subscription Box Retailer

Business case

Chitra Dabas Sarah Cody Heather Norgord, 2022

Merchandizing Strategies: Hosiery Departments during the Second World War

Business case

Jennifer Mower, 2023

Middleton Department Store’s Loyalty Program

Business case

Nancy J. Rabolt Judy K. Miler, 2018

Modern Luxury : How Gucci Rebranded, Refreshed, and Reinvented Itself into a Cult-Following

Business case

Zabrena Lopez Michael B. Beverland, 2018

Moncler Genius Strategy: Assessing the Risks (and Rewards) Associated with Co-branding

Business case

Ben Butling Bethan Alexander, 2023

Moving From the UK to China : The Case of M&S and How Fashion Brands Should Adapt Their International Strategy to Consumers

Business case

Bethan Alexander Bethan Alexander is with the London College of Fashion Danielle Hiatt Danielle Hiatt is with the London College of Fashion Aurore Bardey Aurore Bardey is with the London College of Fashion, 2021

Mulberry at the Crossroads

Business case

Amanda Grace Sikarskie, 2019

Natural or Synthetic Dyes? : The Preservation of Indigenous Textile Dyeing Techniques

Business case

Luis Quijano Matalie Howard, 2018

Navigating IP Protection and Counterfeiting for Accessories in South Africa’s Fashion Industry

Business case

Sinmisoluwa Adesanya, 2023

Navigating the Path to Luxury : Insights from Lisa Folawiyo’s Success in the Global Fashion Industry

Business case

Kismot Kamal, 2024

Negotiating Fair Pay in a Fast Fashion Supply Chain

Business case

Sarah Portway, 2021

New Experiential Luxury Marketing Integrating Emerging Technologies for Chinese Consumers

Business case

Jennifer Lee, 2020

New Technology Acceptance in the Global Fashion Industry : Fashion ERP (Enterprise Resource Planning), SCM (Supply Chain Management), and CAD (Computer-Aided Design) Systems

Business case

Jennifer Kyungeun Lee, 2018

The North Face and Regenerative Agriculture : Paving a Path to Reduce Carbon Emissions

Business case

Choyce Brown Helen Trejo, 2023

Nudie Jeans : Sustainable Denim Finishes

Business case

Leslie Davis Burns, 2018

The Old and the New: Using Brand Extensions to Garner Modern Appeal at Barbour

Business case

Holly Rose Thompson Bethan Alexander, 2022

Omnichannel Storytelling the Reformation Way

Business case

Kat Duffy Karinna Nobbs, 2018

Online Expansion and Strategic Planning Challenges

Business case

Shirley Ezell Marcella Norwood, 2019

Only Bright Lights for Uniqlo? : Devising Strategies for Suburban Growth

Business case

Myles Ethan Lascity, 2018

The Out of Fashion Inventory Problem

Business case

Maryanne Smith Bohlinger (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

The Outsider

Business case

Berkeley K. Stone and Dee K. Knight (Original Authors), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Patagonia: Creative Sustainability Strategy for a Reluctant Fashion Brand

Business case

Rosemary Varley Natascha Radclyffe-Thomas William Webb, 2018

Picture Organic Clothing : Supply Chain Assurance and Transparency

Business case

Leslie Davis Burns, 2019

Planning and Allocation of a Basic Business

Business case

Abigail Johnson (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

The Planning Impasse

Business case

Judy K. Miler Nancy J. Rabolt, 2018

The Plastics Problem : Kohl Kreatives’ Circular Solution for Beauty’s Ugly Challenge

Business case

Natascha Radclyffe-Thomas Trishna Daswaney, 2022

Political Messaging of Apparel Products in the Twenty-First Century

Business case

Nancy Oliver, 2020

Process Improvement through Fashion CAD Investment in Fashion Manufacturing Business: The Case of Elegant Apparel (PVT) LTD

Business case

Walter Chipambwa, 2023

Product Returns for Omnichannel Fashion Retailer, QVC

Business case

Michele M. Granger (Original Author), Leslie Davis Burns (Revising author), 2019

Profit and Loss Statements from the American Woolen Company, 1939–1945

Business case

Jennifer Mower, 2021

Project September : The New Diversity in the Social Marketing of Cosmetics

Business case

Amanda Grace Sikarskie, 2018

Promotional Mix for a Small Footwear Retailer

Business case

Michele M. Granger (Original Author), Leslie Davis Burns (Revising author), 2019

The Provenance of Fashion : Could a Tech Revolution in “Supply Chain Transparency” Provide a Crucial Solution Towards Protecting our Planet, Environment, and Humanitarian Values?

Business case

Toby Clark, 2018

Radical Retailer : The Retail Strategy of Rei Kawakubo

Business case

Kat Duffy Karinna Nobbs, 2018

Ralph Lauren : Adding a Diffusion Line or Sub-brand

Business case

Leslie Davis Burns, 2019

Reading Sales in a Flash : Interpreting the Story Behind Sales Reports

Business case

David Loranger, 2018

Re;Code : Upcycling Deadstock Fabrics Into a Fashion Brand

Business case

Ae-Ran Koh Su Yeon Kim, 2018

Rediscovering Hemp

Business case

Connie Ulasewicz Allyson Cliett Rachel Eike, 2021

Refinery29 Recharged : Brand Boosting the Digital Mediasphere

Business case

Patti Jordan, 2018

The Reinvention of BCBG Max Azria : Surviving Retail in the Digital Era

Business case

Savita Pandya Michael Londrigan, 2019

Re-kit : Codesign and Upcycling for Fashion Sustainability

Business case

Barbara Shepherd Sarah Collins, 2024

Renewing a Global Brand: FILA

Business case

GiHyung Kim YoungJee Suh, 2018

Responding to Allegations of Forced Labor in the Cotton Supply Chain: A Challenge for Ethical and Sustainable Apparel Sourcing

Business case

Sheng Lu, 2021

Retail Technology : Upgrading from Physical to Digital Inventories

Business case

Antigone Kotsiopulos and Molly Eckman (Original Authors), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Retailer/Manufacturer Conflict

Business case

Suzanne G. Marshall (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Revamping a Clothing Collection Program: UNIQLO

Business case

Leslie Davis Burns, 2018

Revitalising Charity Retailing: Mary’s Living & Giving Shop for Save the Children : Putting the “Luxe” into Charity Shops by Implementing the Key Principles of Retailing

Business case

Erica Charles, 2018

The Role of Heritage in Contemporary Global Luxury Branding : The Case of Richard Mille Watches

Business case

Tim Jackson, 2019

Rose La Biche: “Re-Reinventing Everyday Basics”

Business case

Marcelline Block, 2020

Rothy’s

Business case

Marie Segares Eda Sanchez-Persampieri, 2020

Rsport : Quality over Quantity for the Plus-Sized Market

Business case

Addie Martindale, 2018

The Salt Gypsy Brand Community

Business case

Lisa R. Kjerulf Michael B. Beverland, 2018

Scalability and Looptworks : Excess Made Useful

Business case

Leslie Davis Burns, 2019

The Seam: Scaling a Circular Fashion Business Model

Business case

Patsy Perry, 2023

Security Breaches and Consumer Trust : Can Saks Fifth Avenue Recover?

Business case

Meredith Mosley Lorynn Divita, 2019

Selfridges and the Evolution of Bricks-and-Mortar Retail

Business case

Beth White, 2018

Sell or Buy: What’s Right?

Business case

Nancy J. Rabolt Judy K. Miler, 2018

Sensory Brand Experiences the Aesop Way

Business case

Bethan Alexander Mirsini Trigoni, 2019

Sewing for the Soil : A Social Enterprise

Business case

Yoon-Jung Lee Yoori Chae, 2018

Shanghai Tang : A Chinese Luxury Fashion Brand in Search of a Market

Business case

Natascha Radclyffe-Thomas, 2019

Shoes of Prey—Design Custom-Made Shoes : Identifying Opportunity Within the Global Fashion Industry

Business case

Caroline Swee Lin Tan, 2018

Should All the Eggs Go in One Basket?

Business case

Judy K. Miler Nancy J. Rabolt, 2018

Should Everlane Pursue Becoming a B Corporation™?

Business case

Leslie Davis Burns, 2018

Should Stella McCartney Implement Zero Waste Design Strategies?

Business case

Leslie Davis Burns, 2020

Silver Label Cashmere: Solving the Cashmere Crisis with Sustainable Cashmere

Business case

Virginia Grose, 2019

Simone Holdings. Handbag Brand 0914: Material Culture and Brand Storytelling

Business case

Ae-Ran Koh Su Yeon Kim, 2019

The Small Store Dilemma

Business case

Nancy J. Rabolt Judy K. Miler, 2018

Smart Manufacturing in China’s Fashion Industry : Fashion Factory Digitalization

Business case

Jennifer Lee Vincent Quan, 2019

Snaux Vintage: Faux Fur or Vintage Fur Accessories, Which is the Sustainable Solution?

Business case

Anna Carlyle, 2019

Sneakerboy : Giving Luxury Retail a Digital Up-Grade

Business case

Rachel Matthews, 2018

A Social-Media-Fueled Brand Crisis: The Case of Alexander Wang

Business case

Rosemary Varley Giulia Buchi, 2022

Sourcing in Bangladesh : Deciding Which Supplier to Use

Business case

Luis Quijano Matalie Howard, 2019

Stella McCartney’s Sustainable Luxury : The End of The Kering/Stella McCartney Partnership and New Beginnings on Old Bond Street

Business case

Natascha Radclyffe-Thomas Rosemary Varley, 2019

Stitch Fix’s Algorithm-Based Business Model

Business case

Nancy J. Rabolt Judy K. Miler, 2018

A Story of Target Guest Service

Business case

Joseph H. Hancock (Original Author), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Strategies for lululemon athletica inc. to Decrease their Environmental Impact

Business case

Leslie Davis Burns, 2019

Sub-Par Inventory : An Issue of Sizing

Business case

Antigone Kotsiopulos and Molly Eckman (Original Authors), Nancy J. Rabolt and Judy K. Miler (Revising authors), 2018

Supply Chain Compliance in the Fashion Industry

Business case

Michael P. Londrigan, 2019

Sustainability at Better Sweater : Knitwear Size Customization and the Triple Bottom Line

Business case

Sarah Portway Susan P. Ashdown, 2018

Sustainability vs. Consumerism: The Case of Depop

Business case

Patrick Lonergan, 2021

The Sustainability-Driven Brand That Tested Sourcing and Marketing Vegetable-Tanned versus Vegan Leather

Business case

Emma Hakansson, 2024

Sustainable Innovation: Integrating Zero-Waste Design and 3D Virtual Prototyping at Target’s Universal Thread

Business case

Villanueva Irma Hernandez Jennifer, 2025

Sustainable Packaging for Icebreaker

Business case

Leslie Davis Burns, 2019

Sustainable Printing: Exploring Methods to Optimize Small-Scale Apparel Production

Business case

Maxwell Herzog Helen Trejo, 2025

Tailor Made: Can This South African Business Attract Gen-Z with Ethical Business Practices?

Business case

Keshni Nana Carla Roos, 2023

Tanishq: Cultural Branding in the Age of Cancel Culture

Business case

Rosemary Varley Rutuja Jadhav, 2022

Textile Industry Versus Apparel Industry: Trade Policy in the World of Global Supply Chains : The Case of Renegotiation of the North American Free Trade Agreement

Business case

Sheng Lu, 2018

Turning Ocean Plastics into Sustainable Product Innovations : The Strategic Collaboration of Adidas and Parley for the Oceans

Business case

Nina Bürklin, 2018

Bloomsbury Fashion Business Cases

# (5)

#Boycott Marchesa : Rebuilding Brand Image in the #MeToo era

#toastcircle: What Are the Opportunities and Challenges for Toast’s Renewed Repair Collection as a Circular Marketing Initiative?

“D&G Go Home Now!” : Cultural Sensitivities, Local Awareness, and Customer Relations for Luxury Brands Operating Overseas

“Not Denim!” : Marks and Spencer Ltd. (M&S) and the Development of a New Younger Customer Base in the Mid/Late-1960s

“With It” or Without?

A (21)

Abercrombie & Fitch’s Brand & Store Positioning

Adoption of the “See Now Buy Now” Business Model in the Fashion Industry : A Fashion Calendar Revolution

Alabama Chanin: A Home-Grown Sustainable Fashion Pioneer; Setting the Standards for Sustainable Business : How Can a Product or Business Be Termed Sustainable With No Clear Standards to Follow?

ALAND Retail Store : Assortment Planning—Product Categories and Lines

Allbirds : The Allure of Direct to Consumer Ethical Brands

Amazon the Innovator

Amazon’s Luxury Ambitions : Can Amazon Fashion Address its Luxury Credibility Gap?

Amber’s Wave

Anna Laurel Designs, Inc. : Marketing Strategy for the Future

Anthropologie: Display and Store Image

Apparel Retail Assortment and Pricing Strategies During the Second World War

Apparel Sourcing in the Shadow of the US-China Tariff War

Applying Circular Economy Principles in Luxury Fashion: Petit h

Approaching CSR with a New Kind of Transparency : How E-commerce Retailer Everlane Set New Industry Standards in Brand Communication

Apropos : Managing a Multi-Aged Staff

Archives and Exhibitions in Fashion Businesses

ARKET: How can a Sustainable Approach be Consistently Communicated Online and Offline to Gain Competitive Advantage?

The Art of Commerce : Did Morris & Co. Abandon or Adapt the Artist’s Ideologies in Collaborating with Fast Fashion Chameleon H&M?

As American as Blue Jeans : American Giant: The Fashion Brand Bringing Manufacturing Back to the United States

Attracting Millennials to the Luxury Market : How can Neiman Marcus appeal to a younger generation?

Average Inventory, Turnover, and GMROI for Department Stores, 1939–1941

B (21)

Baby Phat Partners with Forever 21 : Successes and Challenges of Relaunching a 1990s Urban Wear Brand in the Twenty–First Century

Bacterial Cellulose: Forging Fashion as an Interdisciplinary (STEM) Practice

Basic Stock Inventory Planning and Management in Shoe Departments during the Early 1940s

Benetton’s Corporate Image

Better Buying Institute: Using Suppliers’ Feedback to Promote a Sustainable Fashion Industry

Bicester Village: How Bricks-and-Mortar Beat Online Shopping

Bigger Than the Brand : When a Social Media Messenger Overshadows Its Fashion Brand

Binary Style : Growing a Singaporean Lifestyle Brand through Marketing Strategy

Blue Shears: Bespoke Tailoring in the Face of the COVID-19 Pandemic

The Botanical Store: Urban Outfitters Expansion Into Plants as a Lifestyle Statement

Bottega Veneta

Brand Identity as a Strategy for the Financial Sustainability of New Emerging Fashion Enterprises : Bumiputera Small Fashion Enterprises in Malaysia

Brand Positioning : Wildfang and Tomboy Style Brands

Brand Repositioning Within the Fashion Industry

Branding Strategies for Gentle Monster : Enhancing Brand Equity

Branding Strategies for Handsome : Increasing Brand Value

Brandix: Green Garment Factories and Empowerment of Women in Sri Lanka’s Sustainable Apparel Sector

Browns: A Visual Merchandising Case Study Employing Susan Stewart’s On Longing : Narratives of the Miniature, the Gigantic, the Souvenir, the Collection

Buckingham Palace or Bicester Village, A Tough Call? : How a Fashion Outlet Captured the Chinese Luxury Tourist

Building a Lifestyle Brand through Extensions : Bhumi Organic Cotton

Building Online Engagement at Sephora

C (35)

Can a Leopard Change its Spots? The case of Victoria’s Secret and the Modern Feminist Era

Can Gap Come Back?

Carter’s®, Inc. and Organic Cotton

Casablanca (1942) and Retail Markups: Hollywood-Inspired Design and Merchandizing Strategies in the 1940s

The Case of Ancient Greek Sandals : Ethnic Heritage and Celebrity Endorsement

A Case of Poor Planning

Cause for Collaboration : Understanding and Exploring Uniqlo’s Co-Branding Efforts

Celebrity Fragrances: The Art of Negotiation

Certifications and Traceability of Cotton: Options for an Apparel Brand

The Challenges of Innovation and Extending the Size Range of Clothing Brands

The Changing Shape of Hairdressing : Case Study of the Francesco Group

Chico’s Sizing

The China Syndrome? A Case Analysis of D&G’s 2018 Brand Communication

Clothes Doctor’s Brand Activation Challenge: Increasing the Appeal of Fashions’ Garment-Care Offering and Repair Services

Collusion to Catch Anti-Trust Offenders

A Community Approach to Changing the Fashion System: Sustainable Fashion Scotland

A Competitive Dilemma: Advance or Retreat?

Concept to Commercialization : Beauty Product Development with One Two Cosmetics

A Concerning Environment? : Outdoor Retailers Wade into Political Frays

The Confrontation

Conscious Step : Marketing Socks to Fight Poverty

Consumer Behavior and Identity: How Lack of Inclusivity Lost Victoria’s Secret Its Lingerie Crown

Consumer Reaction and Perception of the Physical, Visual Presentation of Debenhams’ Discounting : Prime Trading Versus Sale Visual Merchandising Standards

The Cook, the Worker, the Cryer, and the Player

The Co-operative Advertising Fiasco

Corporate-owned Stores Versus Franchising for Comfort Cloud Shoes

Cotton Incorporated : Promoting a Raw Material

Creating a Six-Month Merchandise Plan for a Founding Department Store