Bloomsbury Digital Fashion Masterclasses Business Case Studies

The business cases in this collection are designed to develop the teachings explored within the masterclass videos, fostering core classroom principles and in-depth independent research. Authored by the Digital Fashion Group, each case study includes key learning outcomes, business questions, and teaching notes as essential pedagogical support for instructors.

Explore our comprehensive glossary for quick reference and clarity on industry-specific terms and concepts featured in the articles.

The Digital Fashion Group are a European-led collaboration between fashion academics and industry innovators. Working with industry leaders, they equip students, professionals, and brands with the relevant skills, mindset, and strategies for tomorrow’s workplace.

PlatformE and Valaclava – Lui Iarocheski: Phygital and On-demand Manufacturing. Transforming the Push System into a Pull System

Business case

The Digital Fashion Group, TDFG LDA, 2024

Bloomsbury Digital Fashion Masterclasses Business Case Studies

BNV and Richard Hobbs: Virtual Fashion in Web3 and NFTs

Digital Fashion Week New York and Clare Tattersall: Digital Interaction with Fashion

DRESSX – Daria Shapovalova and Natalia Modenova: Augmented and Virtual Reality Fashion

The Fabricant and Kerry Murphy: Digital Couture

The Fashion Innovation Agency and Matthew Drinkwater: Exploring the Impact of Emerging Technologies

Heuritech – Julie Pont and Tony Pinville: AI Empowering Sustainability in Fashion

Holition and Jonathan Chippindale: Digitalization of Brands in The Fashion Industry

Ilona Song: Artificial Intelligence: Re-thinking the Creative Process of Fashion Design

iStaging and Fabien Bernard: Innovating Reality

Maison Taskin and Taskin Goec: A Phygital Brand Identity

ONIOFF and Lee Lapthorne: The Digital Democratizing of Fashion Shows

PhygitalTwin and Louise Laing: Enabling a Phygital Creators Economy

PixelPool and Kim van den Brule: Embracing Change by Re-imaging Workflows

PlatformE and Valaclava – Lui Iarocheski: Phygital and On-demand Manufacturing. Transforming the Push System into a Pull System

Puma and Bernd Sauer: Navigating Challenges, Embracing Opportunities, and Shaping the Future of Fashion

PVH and Jemma Spiers-Ware: Navigating the Digital Revolution

Scotomalab and Grégoire Willerval: Pioneering Fashion through Digital Transformation

stitch and Anne-Christine Polet: Re-imagining the Value Chain for Fashion

TwinOne and Mauro Mastronicola: Digitizing The Creative Process

Unspun and Beth Esponnette: Pioneering Sustainable Fashion through Innovation, Collaboration, and On-Demand Production

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